UX-UI WEB DESIGN
In my capacity as the Head Designer, I’ve spearheaded transformative UX-UI design solutions that have not only contemporized our website but have also significantly elevated Homebase’s online presence. My strategic enhancements encompassed crucial elements such as reviews, product recommendations, and complementary features like “goes with,” addressing essential components for a seamless user experience.
Paint colour finder tool
Introducing a groundbreaking addition to our website: a cutting-edge tool meticulously crafted to assist customers in selecting the perfect paint colors for their homes. This innovation is the result of extensive research and thoughtful design, ensuring not only unparalleled user-friendliness but also an aesthetic that radiates style and sophistication.
The implementation of the Paint Tool has proven equally impactful, generating an impressive $27,000 in revenue within the initial four weeks of its launch. These results underscore my commitment to designing not only aesthetically pleasing but also commercially effective solutions.
REBRANDING Design
I have adeptly spearheaded the comprehensive rebranding of our entire website, strategically refining customer journeys to drive significant improvements.
My approach involved meticulous focus on enhancing user experiences, ensuring every aspect of the website aligns seamlessly with contemporary design principles. The positive impact is evident in both the enhanced user-friendliness and the tangible boost in sales figures, affirming the success of our collective endeavors in creating a more compelling and commercially successful online platform.
BANNER DESIGN & TEMPLATES CREATION
I have successfully produced banners for diverse deals and seasonal promotions that significantly engaged customers, evident in high click rates. Additionally, I’ve crafted banners for key partners including Hirestation, eBay, Bathstore, and Kitchen model, adhering to each partner’s specific guidelines.
Facilitating efficiency within our team, I supplied detailed templates for all banner offers to our new designers. This strategic provision ensures seamless and error-free artwork production, contributing to the overall effectiveness and professionalism of our visual communications.
Interface branding library
UX processes
Personal favourites
Some work I am particularly proud of.
Paint Colour Finder tool
Find the perfect paint colours for your room with hundreds to choose from. View up to 10 wall colours and a woodwork colour at a time, in various rooms to bring your colour ideas to life. Once you have your favourite colours shortlisted, discover the benefits of our different paint collections along with the sizes and finishes available for each colour.
The implementation of the Paint Tool has proven equally impactful, generating an impressive $27,000 in revenue within the initial four weeks of its launch. These results underscore my commitment to designing not only aesthetically pleasing but also commercially effective solutions.
My approach involved meticulous focus on enhancing user experiences, ensuring every aspect of the website aligns seamlessly with contemporary design principles. The positive impact is evident in both the enhanced user-friendliness and the tangible boost in sales figures, affirming the success of our collective endeavors in creating a more compelling and commercially successful online platform. Page in progress
Projects
Various web pages
I have worked on
In my role at Homebase, I have consistently driven impactful results through innovative web page creations, successful sales campaigns, and compelling email designs that have not only met but exceeded company expectations.
- Spearheaded the creation of a highly successful Brand New Deals page at Homebase, resulting in significant sales.
- Orchestrated the design and implementation of impactful Black Friday and 2023 Christmas pages, exceeding sales targets by 20%.
- Developed compelling email campaigns, notably for Christmas and Black Friday promotions, both of which garnered substantial success and received praise for innovative concepts.
- Strategically crafted an email campaign to address excess stock from a rainy summer, promoting mega deals on garden furniture and BBQs.
- Achieved a remarkable 35% click rate for an email campaign introducing Homebase’s new Paint Tool.
Homepage during Black Friday & Christmas time
- Orchestrated the design and implementation of impactful Black Friday and 2023 Christmas pages, exceeding sales targets by 20%.
Email design
- Developed compelling email campaigns, notably for Christmas and Black Friday promotions, both of which garnered substantial success and received praise for innovative concepts.
- Strategically crafted an email campaign to address excess stock from a rainy summer, promoting mega deals on garden furniture and BBQs.
- Achieved a remarkable 35% click rate for an email campaign introducing Homebase’s new Paint Tool.
events
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prints
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journal
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