About me
Hi, I’m Alexandra Iuga, a passionate professional UX-UI web designer with a keen eye for captivating graphic design and seamless animations.
With 9 years of experience, I specialize in crafting intuitive user experiences from concept to execution, including user flows, wireframes, personas, and prototypes. Skilled in user research, analyzing user behavior and testing, I refine customer experiences and collaborate with stakeholders to ensure seamless and complete design implementation.
My industry experience spans logistics & delivery, medicine, e-commerce, luxury retail, startups, small businesses and digital gaming, working with both established companies and startups.
UX-UI Design: With a strong foundation in user experience (UX) and user interface (UI) design, I specialize in crafting intuitive and visually appealing interfaces. My approach involves understanding user behaviors to create designs that not only look stunning but also provide a seamless and enjoyable user journey.
UX TOOLS & PROCESSES I use in all my work:Hotjar -Heatmaps, session recordings, and user surveys to analyze user behavior
Maze – Rapid usability testing on Figma prototypes, with automated user insights
Google Optimize – A/B testing tool for web and mobile experiences
Google Forms – For quick user research, insights, validating assumptions
WAVE – Web accessibility evaluation tool for contrast and structure
Contrast Checker – Ensures color contrast meets WCAG standards
Graphic Design and Animations: As a creative mind, I bring a wealth of experience in graphic design, breathing life into digital spaces with visually striking elements. Animations play a significant role in my design philosophy, adding a dynamic layer to user interactions and ensuring a memorable and immersive experience.
Beyond design, I possess a solid understanding of social media marketing. I leverage this knowledge to ensure that designs not only resonate with the target audience but also align with broader marketing strategies. This holistic approach contributes to a cohesive brand presence across various digital platforms.
HTML, Java Script & Bootstrap Proficiency: While my primary focus is on design, I also bring a foundational understanding of HTML. This proficiency allows me to collaborate seamlessly with developers, ensuring that my designs are not only visually compelling but also feasible in the web development environment.
My UX process
UNDERSTAND
Concept evaluation
Competitive analysis
Contextual enquiries
Analytics review
RESEARCH
Competitor benchmarking
User testing & interviews
Diary studies
Focus groups
Heatmapping
Baymard articles & other research methods
ANALYSIS
User journey mapping
Affinity diagram
Mental models
Data analysis
Brainstorming sessions
Card sorting
Wireframes
DESIGN & PROTOTYPE
Low & High fidelity wireframes
Sketching
Low & High fidelity designs
Prototype
Validating with users
Handover to developers
Beta launch & testing
Final Launch
Why work with me
Fully certified
Latest UX-UI design courses passed with 95%-100%
University of Winchester
Graduated with First class Honours & Outstanding Academic Achievement.
9 Years of Experience
I have a solid background designing everything from websites, to logos, brochures to animations & even social media marketing.
Designs that make a difference
Unique & personal to YOUR brand
Main projects
Please see here a selection of my favourite projects.
New Work- Virtue Health
- Medical digital platform
- Patient app design
- Medical devices box design & mailing bag design
- Branding creation
- Digital & Print design
- Figma website design and Squarespace development
- Quick animations
Homebase
E-commerce website with over 180 shops across UK.
In this project you will discover the amazing NEW Paint Tool Finder!
I spearhead impactful rebranding initiatives, orchestrating seamless UI-UX customer journeys and delivering compelling designs across emails, animations, and banners. My expertise lies in crafting a digital presence that not only captures attention but leaves a lasting impression.
SoonAs
Crafting a cohesive brand involves defining your identity, creating a memorable logo, and establishing brand guidelines. <
Generate social media assets, print collateral, and illustrations to reinforce the brand visually.
Build a robust digital presence by designing a user-friendly website and developing two platform-specific apps, ensuring thorough testing and ongoing maintenance.
Crown SDS
Crown SDS is a courier service company that offers transportation, warehousing, specialist services, 4PL European services.
As the main designer, my goal is to orchestrate a transformative rebranding experience.
From crafting mesmerizing website designs to creating a distinctive logo and comprehensive branding, I specialize in curating a seamless blend of digital and print assets – think business cards, documents, flyers, banners, and beyond.
Dr. Slott
Elevating brands through redefined web design and seamless user journeys is my expertise.
I specialize in crafting compelling UX/UI experiences, ensuring a complete transformation that resonates with innovation and user-centric design principles.
Let's reimagine your digital landscape with a focus on engaging and intuitive web design.
Portfolio
Projects I am personally proud of
Some work I am particularly proud of.
Paint Colour Finder tool
Find the perfect paint colours for your room with hundreds to choose from. View up to 10 wall colours and a woodwork colour at a time, in various rooms to bring your colour ideas to life. Once you have your favourite colours shortlisted, discover the benefits of our different paint collections along with the sizes and finishes available for each colour.
Gallery
Client Testimonials
