Brand refresh 2019
The task fro this project was to come up with rebrand ideas for Dr Slott website for both desktop & mobile.
3 ideas created
Check out the gallery bellow
My 2 favourite ones
Idea 1- Use diagonal lines
Brief- Research Dr. Slott past & present- Research Competitors – Research graphics used in this industry – Researched what is new & popular in the slot gaming industry – ideate-notes taking – wireframe – design-prototype.
My first idea entered around diagonal think lines that form a dynamic pattern. All elements you see on the screen including the trophy, the slott machine and coins have been made in Adobe Illustrator. First I have done research on slot games companies in general, then in the graphic style they used, then I focused on what Dr. Slott has done in the past. All to make sure the new graphics are in brand and modern enough to compete with other graphics from the other competitors. I tried to use a style similar to the games Dr Slott showcases on its website.
-Play with gradient overlays
In this idea I tried to make it more simple and incorporate imagery commonly found in a slott shop but giving it a more dark overlay in order for the text to be legible and to not steal the spotlight from the graphics present on the website. I also liked to get viewers eyes by using similar graphic style to create an elements that surrounds the entire slots game industry and to make it stand out therefore I created these coins that you can see across the website. Just like I played with the contrast between the dark website background and the coins I did so with other elements as well, as you can see in the Log in page and others.