Welcome to

Alexandra Iuga web designs

UX-UI website designer - Graphic Designer -Animator

About me

Hello, I’m Alexandra Iuga, a passionate professional UX-UI web designer with a keen eye for captivating graphic design and seamless animations. 
As a seasoned designer with over 7 years of experience, I excel in conceptualizing and creating intuitive user experiences from scratch, developing user flows, wireframes, personas and prototypes.
I am adept at conducting user research and testing to gather insights, refining customer experiences, and collaborating with stakeholders and various teams to implement designs consistently.
UX-UI website design

UX-UI Design: With a strong foundation in user experience (UX) and user interface (UI) design, I specialize in crafting intuitive and visually appealing interfaces. My approach involves understanding user behaviors to create designs that not only look stunning but also provide a seamless and enjoyable user journey.

Graphic Design & Animations

Graphic Design and Animations: As a creative mind, I bring a wealth of experience in graphic design, breathing life into digital spaces with visually striking elements. Animations play a significant role in my design philosophy, adding a dynamic layer to user interactions and ensuring a memorable and immersive experience.

Social Media Marketing

Beyond design, I possess a solid understanding of social media marketing. I leverage this knowledge to ensure that designs not only resonate with the target audience but also align with broader marketing strategies. This holistic approach contributes to a cohesive brand presence across various digital platforms.

Digital Drawing
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HTML, JavaScript & Bootstrap Proficiency

HTML, Java Script & Bootstrap Proficiency: While my primary focus is on design, I also bring a foundational understanding of HTML. This proficiency allows me to collaborate seamlessly with developers, ensuring that my designs are not only visually compelling but also feasible in the web development environment.

My UX process

UNDERSTAND

Concept evaluation

Business case
 
Stakeholder interviews
 

Competitive analysis

Contextual enquiries

Analytics review

User personas

RESEARCH

Competitor benchmarking

User testing & interviews

Diary studies

Surveys
 

Focus groups

Analytics
 

Heatmapping

Baymard articles & other research methods

ANALYSIS

User journey mapping

Affinity diagram

Mental models

Data analysis

Brainstorming sessions

Card sorting

Wireframes

DESIGN & PROTOTYPE

Low & High fidelity wireframes

Sketching

Low & High fidelity designs

Prototype

Validating with users

Handover to developers

Beta launch & testing

Final Launch

Main projects

Please see here a selection of my favourite projects.

Homebase

E-commerce website with over 180 shops across UK.
In this project you will discover the amazing NEW Paint Tool Finder!

I spearhead impactful rebranding initiatives, orchestrating seamless UI-UX customer journeys and delivering compelling designs across emails, animations, and banners. My expertise lies in crafting a digital presence that not only captures attention but leaves a lasting impression.

SoonAs


Crafting a cohesive brand involves defining your identity, creating a memorable logo, and establishing brand guidelines.
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Generate social media assets, print collateral, and illustrations to reinforce the brand visually.

Build a robust digital presence by designing a user-friendly website and developing two platform-specific apps, ensuring thorough testing and ongoing maintenance.

Crown SDS

Crown SDS is a courier service company that offers transportation, warehousing, specialist services, 4PL European services.
As the main designer, my goal is to orchestrate a transformative rebranding experience.

From crafting mesmerizing website designs to creating a distinctive logo and comprehensive branding, I specialize in curating a seamless blend of digital and print assets – think business cards, documents, flyers, banners, and beyond.

Dr. Slott


Elevating brands through redefined web design and seamless user journeys is my expertise.
I specialize in crafting compelling UX/UI experiences, ensuring a complete transformation that resonates with innovation and user-centric design principles.

Let's reimagine your digital landscape with a focus on engaging and intuitive web design.

Portfolio

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Logo design

PROJECTS

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WEB UX-UI design

PROJECTS

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Print Design

PROJECTS

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Animation

PROJECTS

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Digital illustrations

PROJECTS

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Email design

PROJECTS

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Social media Marketing design

PROJECTS

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dIGITAL design

PROJECTS

Projects I am personally proud of

Some work I am particularly proud of.

Paint Colour Finder tool

Find the perfect paint colours for your room with hundreds to choose from. View up to 10 wall colours and a woodwork colour at a time, in various rooms to bring your colour ideas to life. Once you have your favourite colours shortlisted, discover the benefits of our different paint collections along with the sizes and finishes available for each colour.

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Gallery

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Homebase UX-UI

Dr. Slott Web design

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Client Testimonials

“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name