Logo&Branding – Alexandra Iuga Designs

BRANDING

HERE ARE SOME OF THE LOGO’S AND BRANDING THAT I DID FOR MY HAPPY CLIENTS 😉 !

WINCHESTER FALCONS SOCIETY

THIS IS THE OFFICIAL LOGO FOR THE TRAMPOLINING SOCIETY AT UNIVERSITY OF WINCHESTER, CALLED ‘WINCHESTER FALCONS’. THE OFFICIAL MASCOT OF THE TEAM IS THE EAGLE AND THEIR COLOR IS NAVY BLUE . THEIR PREFERENCE WAS IN A AMERICAN SPORTS LOGO , THEREFORE HERE IS THEIR FAVOURITE OFFICIAL LOGO WHICH THEY ARE MORE THAN HAPPY WITH !

THE JOURNEY OF CREATING IT

WINCHESTER JAGUARS TENNIS SOCIETY

HERE YOU CAN SEE THE FINAL LOGO FOR THE WINCHESTER TENNIS SOCIETY ENTITLED ‘WINCHESTER JAGUARS’ .

I CHOSE TO USE AS THE MAIN COLORS ORANGE AND A BLUE-VIOLET AS IT MAKES A STRONG CONTRAST BETWEEN THE MAIN TWO COLORS . AS BOTH OF THEM ARE ALREADY STRONG COLORS, THE ONLY OTHER COLOURS I CHOSE TO GO WITH WERE WHITE AND BLACK WHICH ALSO HELPS IN FOCUSING THE ATTENTION ON THE HEAD AND NAME .

THE JOURNEY IN ILLUSTRATOR

HERE YOU CAN SEE WHERE I STARTED FROM AND THE JOURNEY OF IDEAS I WENT THROUGH.

I TRIED TO PLAY WITH FORMS AS I WAS ASKED TO OFFER A SHIELD BEHIND THE JAGUAR AS I DID IN THE PREVIOUS LOGO FOR THE UNIVERSITY OF WINCHESTER FALCONS SOCIETY AND PLACING THE TENNIS RACKET AROUND THE JAGUAR . MY CLIENTS AND MY FAVORITE PLACEMENT FO THE RACKETS WHERE IN IT’S MOUTH AS IT DRIVE EVEN MORE ATTENTION TO THE CENTER OF THE LOGO.

TREATMENTS WITH DARCIE COMPANY

This is a special project of mine as I made it for a special and magical friend as you can see from the logo itself. This was a fairly easy and fun project as I knew the person really well that is why I managed to create a logo that she loved quite quickly in comparison to other projects .

THE JOURNEY

Here you can see the different options I went with. My client wanted me to use different tints of Blue or Violet. Furthermore I was given a lot of freedom in designing the logo which had to have a mermaid in it and different tints of blue and violet that the client could have the opportunity to select, from the variety of tints created so she can have the perfect one for her in the end.

The client ended up choosing her final logo and another lighter tint color option for Cover Photos .

A DIFFERENT BEAST COMPANY

THE JOURNEY

WINCHESTER BOXING SOCIETY

This is the final logo chosen by the Boxing team that is going to represent them from now on. Their main colors from now on will be red,black and white . This project was lots of fun since my father used to be a boxer too ! 😉

OTHER DESIGN OPTIONS

Performance Arts Winchester

I had the pleasure to completely rebrand the Performance Arts Winchester biggest society of University of Winchester that includes Dancing, Acting, Singing and Theatre Tech. Which is what I was asked to do. Implement all 4 elements of the society into a logo, having the colour gold, black and white. As well as having an option on white and black background which meant changing the colour of the text.