{"id":4032,"date":"2024-01-31T17:45:33","date_gmt":"2024-01-31T17:45:33","guid":{"rendered":"https:\/\/alexandraiugadesigns.com\/?page_id=4032"},"modified":"2024-04-16T18:26:16","modified_gmt":"2024-04-16T18:26:16","slug":"homebase-rebrand-ux-ui","status":"publish","type":"page","link":"https:\/\/alexandraiugadesigns.com\/index.php\/homebase-rebrand-ux-ui\/","title":{"rendered":"Homebase rebrand &#038;  ux-ui"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4032\" class=\"elementor elementor-4032\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-794bc2f3 elementor-section-height-min-height elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tp-parallax-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"794bc2f3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;tp_sticky_sec_effect_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58d6c444\" data-id=\"58d6c444\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3607f15e elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tp-parallax-no wpr-column-slider-no wpr-equal-height-no elementor-invisible\" data-id=\"3607f15e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;tp_sticky_sec_effect_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3437bf40\" data-id=\"3437bf40\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f1b792 envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"10f1b792\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand refresh<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-343201b4\" data-id=\"343201b4\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ea28f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40ea28f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60056bd3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"60056bd3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website rebrand<br \/>&amp; other UX-UI solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b677b2c elementor-widget elementor-widget-text-editor\" data-id=\"3b677b2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My approach involved meticulous focus on enhancing user experiences, ensuring every aspect of the website aligns seamlessly with contemporary design principles. The positive impact is evident in both the enhanced user-friendliness and the tangible boost in sales figures, affirming the success of our collective endeavors in creating a more compelling and commercially successful online platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3054618a elementor-tablet-align-left elementor-align-left elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3054618a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover bellow<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d36b94\" data-id=\"5d36b94\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7a60057 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7a60057\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ff6b97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0ff6b97\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15f06af elementor-widget elementor-widget-heading\" data-id=\"15f06af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here are a few examples of my work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed3606 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1ed3606\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0d9c7d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e0d9c7d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-55b63c0 elementor-widget elementor-widget-image-gallery\" data-id=\"55b63c0\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-4032 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"55b63c0\" data-elementor-lightbox-title=\"homepage-trending now\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MCwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL2hvbWVwYWdlLXRyZW5kaW5nLW5vdy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNTViNjNjMCJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-scaled.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/homepage-trending-now-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21aa72 elementor-widget elementor-widget-heading\" data-id=\"c21aa72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trending now section<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50ab0b elementor-widget elementor-widget-text-editor\" data-id=\"d50ab0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To address the need for highlighting specific high-priority products, such as the HOT items Homebase aims to promote urgently, the Trending Now feature was developed. The challenge was to effectively showcase multiple categories and a larger number of products without cluttering the page or disrupting the user experience.<\/p><p>The solution devised was a carousel organized into three categories, allowing for rotation on a weekly basis. This design not only accommodates a greater variety of products but also seamlessly integrates additional details such as discount labels, previous and current prices, and available colors. By leveraging this carousel approach, Homebase optimizes product visibility while maintaining a streamlined and intuitive browsing experience for users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2e83b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7a2e83b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-f42ff43 elementor-widget elementor-widget-image-gallery\" data-id=\"f42ff43\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-4032 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f42ff43\" data-elementor-lightbox-title=\"view basket button\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MiwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3ZpZXctYmFza2V0LWJ1dHRvbi1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiZjQyZmY0MyJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-scaled.jpg'><img decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/view-basket-button-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1f031 elementor-widget elementor-widget-heading\" data-id=\"6f1f031\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">View Basket button<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46493c8 elementor-widget elementor-widget-text-editor\" data-id=\"46493c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The persistent basket icon, visible after hoovering on the basket icon, while scrolling on a page, serves a crucial UX\/UI purpose. By providing a constant reminder of the items in the basket, users can easily monitor their selections without the need to navigate to the basket page. This allows for seamless browsing while ensuring that users can proceed to checkout whenever they are ready, enhancing the overall shopping experience by offering convenience and flexibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d996a58 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d996a58\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-dbac1e9 elementor-widget elementor-widget-image-gallery\" data-id=\"dbac1e9\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-4032 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dbac1e9\" data-elementor-lightbox-title=\"customers who also bought\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzOSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL2N1c3RvbWVycy13aG8tYWxzby1ib3VnaHQtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6ImRiYWMxZTkifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-scaled.jpg'><img decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/customers-who-also-bought-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1c9df elementor-widget elementor-widget-heading\" data-id=\"1c1c9df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customers who bought this also bought- Basket page &amp; PDP pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4c76d elementor-widget elementor-widget-text-editor\" data-id=\"3c4c76d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This ecommerce recommendation algorithm placed at the bottom of the basket page &amp; PDP pages shows items that were frequently <em>bought\u00a0<\/em>together by customers who also bought the item currently being viewed. This is an effective way in making customers buy more products.\u00a0<\/p><p>We utilize an algorithm that analyzes the behavior of our customers to figure out what they are most likely to buy.<\/p><p><strong>Result<\/strong> 7% more sales as the shopping journey is much easier &amp; customer friendly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c80792 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9c80792\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-b8e72ab elementor-widget elementor-widget-image-gallery\" data-id=\"b8e72ab\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-4032 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b8e72ab\" data-elementor-lightbox-title=\"basket\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzOCwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL2Jhc2tldC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiYjhlNzJhYiJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/basket-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f585714 elementor-widget elementor-widget-heading\" data-id=\"f585714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Repetition Checkout button<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751ce9d elementor-widget elementor-widget-text-editor\" data-id=\"751ce9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the need to improve the shopping cart page , this solution would help in reducing cart abandonment by making the next step ultra-fast. Two buttons were placed at the top and bottom of the page so that when a customer has a long list of products they can checkout fast by pressing on the closest CTA to them no matter if they&#8217;re at the top or bottom of the page.<\/p><p>The checkout CTA has a responsive design, that makes sure it \u201cpops\u201d with a contrasting colour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aeecc5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1aeecc5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227314a elementor-widget elementor-widget-spacer\" data-id=\"227314a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-582acc9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"582acc9\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee66a7f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee66a7f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77bff8c elementor-widget elementor-widget-heading\" data-id=\"77bff8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wardrobe Lister Pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc092b elementor-widget elementor-widget-text-editor\" data-id=\"5fc092b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Need:<\/strong> To show the inside \u00a0&amp; inside colour of the wardrobe on a Lister page.<\/p><p><strong>Problem:<\/strong> Limiting space, small image, be aware of the Heart icons on the top right corner of the image and the left and right arrows on the PDP page.<\/p><p><strong>Solution:<\/strong> Graphic image showing both the wardrobe and the inside with the right notes on it making it very clear what it is presenting without overcomplicating it.<\/p><p>Design made based on the problems explained above.<\/p><p><strong>Result<\/strong> 14% more sales as the shopping journey is much easier &amp; customer friendly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4687e4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f4687e4\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-7ecd74f elementor-widget elementor-widget-image-gallery\" data-id=\"7ecd74f\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-5' class='gallery galleryid-4032 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7ecd74f\" data-elementor-lightbox-title=\"wardrobe lister page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MywidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3dhcmRyb2JlLWxpc3Rlci1wYWdlLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI3ZWNkNzRmIn0%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4abd379 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4abd379\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5340b1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f5340b1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-5991f1b elementor-widget elementor-widget-image-gallery\" data-id=\"5991f1b\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-6' class='gallery galleryid-4032 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5991f1b\" data-elementor-lightbox-title=\"hompeage-our latest deals-popular categs\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL2hvbXBlYWdlLW91ci1sYXRlc3QtZGVhbHMtcG9wdWxhci1jYXRlZ3Mtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjU5OTFmMWIifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f10721 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2f10721\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-276b3cf elementor-widget elementor-widget-heading\" data-id=\"276b3cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Homepage<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc00c2 elementor-widget elementor-widget-heading\" data-id=\"8fc00c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Latest deals &amp; Popular categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375329d elementor-widget elementor-widget-text-editor\" data-id=\"375329d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the context of redesigning Homebase&#8217;s homepage, the concept of minimalism and user-centric design takes center stage. I aimed to strategically integrate key deals and categories into the layout while prioritizing seamless user navigation.<\/p><p>By carefully selecting and featuring essential categories like &#8220;NEW products&#8221; and seasonal offerings such as &#8220;Winter Essentials&#8221; and &#8220;Christmas,&#8221; I ensured easy access and relevance for users. Moreover, with Homebase boasting a vast array of categories, streamlining to 12 primary ones on the homepage while offering additional options in the menu optimizes user experience.<\/p><p>This approach not only maximizes space efficiency but also enhances user engagement by aligning with their shopping preferences and flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e1dc18 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"6e1dc18\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-78ceeb1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"78ceeb1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-c8ad19c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c8ad19c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9211b8 elementor-widget elementor-widget-heading\" data-id=\"d9211b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Moodboards Garden PDP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-4f2c947 elementor-widget elementor-widget-image-gallery\" data-id=\"4f2c947\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-7' class='gallery galleryid-4032 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4f2c947\" data-elementor-lightbox-title=\"homebase-moodboards\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIwNywidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2hvbWViYXNlLW1vb2Rib2FyZHMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjRmMmM5NDcifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-768x512.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-300x200.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-1024x683.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-1536x1024.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-2048x1365.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-moodboards-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780f3db elementor-widget elementor-widget-heading\" data-id=\"780f3db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kitchen Tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-73f92ba elementor-widget elementor-widget-image-gallery\" data-id=\"73f92ba\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-8' class='gallery galleryid-4032 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"73f92ba\" data-elementor-lightbox-title=\"homebase-kitchen tool\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIwNiwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2hvbWViYXNlLWtpdGNoZW4tdG9vbC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNzNmOTJiYSJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"478\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-768x478.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-768x478.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-300x187.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-1024x637.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-1536x955.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-2048x1274.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/homebase-kitchen-tool-600x373.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f41c6b elementor-widget elementor-widget-heading\" data-id=\"9f41c6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kitchen Appointment From<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-8fd24a3 elementor-widget elementor-widget-image-gallery\" data-id=\"8fd24a3\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-9' class='gallery galleryid-4032 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8fd24a3\" data-elementor-lightbox-title=\"kitchen pages\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIwNSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2tpdGNoZW4tcGFnZXMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjhmZDI0YTMifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-768x512.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-300x200.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-1024x683.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-1536x1024.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-2048x1365.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-pages-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677a5f4 elementor-widget elementor-widget-heading\" data-id=\"677a5f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trending Now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-29e627d elementor-widget elementor-widget-image-gallery\" data-id=\"29e627d\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-10' class='gallery galleryid-4032 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"29e627d\" data-elementor-lightbox-title=\"trending now carrousel\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIwMSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL3RyZW5kaW5nLW5vdy1jYXJyb3VzZWwtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI5ZTYyN2QifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-768x531.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-768x531.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-300x208.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-1024x708.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-1536x1063.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-2048x1417.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/trending-now-carrousel-600x415.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b43707 elementor-widget elementor-widget-heading\" data-id=\"7b43707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consultation Pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548fd8f elementor-widget elementor-widget-heading\" data-id=\"548fd8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"> for Wardrobes, Bathroom &amp; Kuchenmobel<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;http:\\\/\\\/consultation&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-6c16ddf elementor-widget elementor-widget-image-gallery\" data-id=\"6c16ddf\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-11' class='gallery galleryid-4032 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c16ddf\" data-elementor-lightbox-title=\"Consultation pages kitvchen bathroom wardrobe\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIwOCwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL0NvbnN1bHRhdGlvbi1wYWdlcy1raXR2Y2hlbi1iYXRocm9vbS13YXJkcm9iZS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNmMxNmRkZiJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-768x512.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-300x200.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-1024x683.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-1536x1024.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-2048x1365.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Consultation-pages-kitvchen-bathroom-wardrobe-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f223462 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f223462\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-5733430 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5733430\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ba8a6 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"88ba8a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"2560\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-scaled.jpg\" class=\"attachment-full size-full wp-image-4088\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-scaled.jpg 1079w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-126x300.jpg 126w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-432x1024.jpg 432w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-768x1822.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-647x1536.jpg 647w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-863x2048.jpg 863w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-600x1424.jpg 600w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-431ac24 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"431ac24\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d775a35 elementor-widget elementor-widget-image\" data-id=\"d775a35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1218\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-scaled.jpg\" class=\"attachment-full size-full wp-image-4590\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-300x143.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-1024x487.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-768x365.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-1536x731.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-2048x974.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/04\/other-pages-graphics-bigger-600x285.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand refresh Website rebrand&#038; other UX-UI solutions My approach involved meticulous focus on enhancing user experiences, ensuring every aspect of the website aligns seamlessly with contemporary design principles. The positive impact is evident in both the enhanced user-friendliness and the tangible boost in sales figures, affirming the success of our collective endeavors in creating a more compelling and commercially successful online platform. Discover bellow Here are a few examples of my work Trending now section To address the need for highlighting specific high-priority products, such as the HOT items Homebase aims to promote urgently, the Trending Now feature was developed. The challenge was to effectively showcase multiple categories and a larger number of products without cluttering the page or disrupting the user experience. The solution devised was a carousel organized into three categories, allowing for rotation on a weekly basis. This design not only accommodates a greater variety of products but also seamlessly integrates additional details such as discount labels, previous and current prices, and available colors. By leveraging this carousel approach, Homebase optimizes product visibility while maintaining a streamlined and intuitive browsing experience for users. View Basket button The persistent basket icon, visible after hoovering on the basket icon, while scrolling on a page, serves a crucial UX\/UI purpose. By providing a constant reminder of the items in the basket, users can easily monitor their selections without the need to navigate to the basket page. This allows for seamless browsing while ensuring that users can proceed to checkout whenever they are ready, enhancing the overall shopping experience by offering convenience and flexibility. Customers who bought this also bought- Basket page &amp; PDP pages This ecommerce recommendation algorithm placed at the bottom of the basket page &amp; PDP pages shows items that were frequently bought\u00a0together by customers who also bought the item currently being viewed. This is an effective way in making customers buy more products.\u00a0 We utilize an algorithm that analyzes the behavior of our customers to figure out what they are most likely to buy. Result 7% more sales as the shopping journey is much easier &amp; customer friendly. Repetition Checkout button With the need to improve the shopping cart page , this solution would help in reducing cart abandonment by making the next step ultra-fast. Two buttons were placed at the top and bottom of the page so that when a customer has a long list of products they can checkout fast by pressing on the closest CTA to them no matter if they&#8217;re at the top or bottom of the page. The checkout CTA has a responsive design, that makes sure it \u201cpops\u201d with a contrasting colour. Wardrobe Lister Pages Need: To show the inside \u00a0&amp; inside colour of the wardrobe on a Lister page. Problem: Limiting space, small image, be aware of the Heart icons on the top right corner of the image and the left and right arrows on the PDP page. Solution: Graphic image showing both the wardrobe and the inside with the right notes on it making it very clear what it is presenting without overcomplicating it. Design made based on the problems explained above. Result 14% more sales as the shopping journey is much easier &amp; customer friendly. Homepage Our Latest deals &#038; Popular categories In the context of redesigning Homebase&#8217;s homepage, the concept of minimalism and user-centric design takes center stage. I aimed to strategically integrate key deals and categories into the layout while prioritizing seamless user navigation. By carefully selecting and featuring essential categories like &#8220;NEW products&#8221; and seasonal offerings such as &#8220;Winter Essentials&#8221; and &#8220;Christmas,&#8221; I ensured easy access and relevance for users. Moreover, with Homebase boasting a vast array of categories, streamlining to 12 primary ones on the homepage while offering additional options in the menu optimizes user experience. This approach not only maximizes space efficiency but also enhances user engagement by aligning with their shopping preferences and flow. 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