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class=\"elementor-element elementor-element-9bd953a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9bd953a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-28815c3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"28815c3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-606e029 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"606e029\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-cdf29c9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"cdf29c9\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38053bf envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"38053bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UX-UI DESIGN<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a833cd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5a833cd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1acf00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a1acf00\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c72aec elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c72aec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paint Colour<br \/>Finder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f97fb elementor-widget elementor-widget-text-editor\" data-id=\"b7f97fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There was a need in helping customers find their perfect paint for their homes which is why we decided to create a tool that will do just that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fc831a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6fc831a\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704e1c5 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"704e1c5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/elementor\/thumbs\/homebase-paint-colour-finder-scaled-qhiq18o8mdslye18m38v2fcqmqhey13o25a7epkia0.jpg\" title=\"homebase-paint colour finder\" alt=\"homebase-paint colour finder\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62aa3f81 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tp-parallax-no wpr-equal-height-no\" data-id=\"62aa3f81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;tp_sticky_sec_effect_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3720d7eb\" data-id=\"3720d7eb\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7691fdf9 elementor-widget elementor-widget-heading\" data-id=\"7691fdf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">intro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28aece17 elementor-widget elementor-widget-text-editor\" data-id=\"28aece17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In my capacity as the Head Designer, I&#8217;ve had a very active role n the creation of this innovative tool.<\/p><p>The implementation of the Paint Tool has proven equally impactful, generating an impressive \u00a327,000 in revenue within the initial four weeks of its launch. Over \u00a3250k between \u00a023rd October 2023 and \u00a0March 2024. These results underscore my commitment to designing not only aesthetically pleasing but also commercially effective solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-28381d03\" data-id=\"28381d03\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e65a13 elementor-widget elementor-widget-heading\" data-id=\"34e65a13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">about<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8a749c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1c8a749c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Introducing a groundbreaking addition to our website: a cutting-edge tool meticulously crafted to assist customers in selecting the perfect paint colors for their homes. This innovation is the result of extensive research and thoughtful design, ensuring not only unparalleled user-friendliness but also an aesthetic that radiates style and sophistication.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-739f678c\" data-id=\"739f678c\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20b08a9a elementor-widget elementor-widget-heading\" data-id=\"20b08a9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775de5e8 elementor-widget elementor-widget-text-editor\" data-id=\"775de5e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The impact of this groundbreaking tool is reflected in the data-driven success it has achieved.<\/p><p>Remarkably, 20% of users who engaged with the Homebase email, featuring the paint tool, clicked through to explore the tool further. Impressively, 16% arrived at the paint tool page through Cost Per Click (CPC), with an additional 12% originating from organic search. Notably, a significant 24% were directed to the paint tool page by clicking on the strategically placed banner on the lister page for ceiling and wall paint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7bd54cb6\" data-id=\"7bd54cb6\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b46ad94 elementor-widget elementor-widget-heading\" data-id=\"5b46ad94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">first month<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350ed29d elementor-widget elementor-widget-text-editor\" data-id=\"350ed29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the inaugural month, spanning from October 26th to 4th of December, an outstanding 21% of users who interacted with the paint tool went on to make paint purchases. The initial cohort utilizing the paint color finder has resulted in a substantial revenue of 5.5k specifically in interior paint sales. Significantly, this cohort&#8217;s conversion rate surpasses that of equivalent listings page shoppers, affirming the tool&#8217;s heightened value and efficacy in driving sales. This data underscores the resounding success of our innovative paint tool, setting a new standard for user engagement and commercial impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b3be2e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"15b3be2e\" data-element_type=\"widget\" id=\"data paint tool\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">discover<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-aecb62f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"aecb62f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e9058 elementor-widget elementor-widget-image\" data-id=\"c3e9058\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1125\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-scaled.jpg\" class=\"attachment-full size-full wp-image-3484\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-300x132.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-1024x450.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-768x338.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-1536x675.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-2048x900.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/PAINT-TOOL-screens-slimmer-600x264.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cb0dda e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1cb0dda\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-65010b2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"65010b2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6646331 elementor-widget elementor-widget-image\" data-id=\"6646331\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/desktop-paint-tool-main-banner@2x-100-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d7ab26f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6d7ab26f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:867,&quot;url&quot;:&quot;https:\\\/\\\/alexandraiugadesigns.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/AdobeStock_302380656-scaled.jpeg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79fae58c elementor-widget elementor-widget-heading\" data-id=\"79fae58c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My UX process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48052fcb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"48052fcb\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-4e1c4048 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4e1c4048\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8328a8 elementor-widget elementor-widget-image\" data-id=\"5a8328a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"77\" height=\"85\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Asset-23.png\" class=\"attachment-large size-large wp-image-4499\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b049ec4 elementor-widget elementor-widget-heading\" data-id=\"1b049ec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">UNDERSTAND<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d1d56e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27d1d56e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce7ffd6 elementor-widget elementor-widget-text-editor\" data-id=\"2ce7ffd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_blurb et_pb_blurb_0 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><p class=\"et_pb_module_header\">Concept evaluation<\/p><\/div><\/div><\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\">Business case<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\">Stakeholder interviews<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_3 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><p class=\"et_pb_module_header\">Competitive analysis<\/p><p class=\"et_pb_module_header\">Contextual enquiries<\/p><\/div><p>Analytics review<\/p><\/div><\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_6 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\">User personas<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-666501a7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"666501a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-968e2fa elementor-widget elementor-widget-image\" data-id=\"968e2fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"94\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Asset-25.png\" class=\"attachment-medium size-medium wp-image-4498\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d16a1d elementor-widget elementor-widget-heading\" data-id=\"39d16a1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RESEARCH<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef43ebe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ef43ebe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaf9efd elementor-widget elementor-widget-text-editor\" data-id=\"2aaf9efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_blurb et_pb_blurb_7 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><p class=\"et_pb_module_header\">Competitor benchmarking<\/p><p class=\"et_pb_module_header\">User testing &amp; interviews<\/p><\/div><\/div><\/div><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><p class=\"et_pb_module_header\">Diary studies<\/p><\/div><\/div><div class=\"et_pb_blurb_container\">Surveys<\/div><div>\u00a0<\/div><p class=\"et_pb_module_header\">Focus groups<\/p><div class=\"et_pb_blurb_container\">Analytics<\/div><div>\u00a0<\/div><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><p class=\"et_pb_module_header\">Heatmapping<\/p><\/div><\/div><div class=\"et_pb_module et_pb_blurb et_pb_blurb_13 et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><p class=\"et_pb_module_header\">Baymard articles &amp; other research methods<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-585bd79e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"585bd79e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c69e758 elementor-widget elementor-widget-image\" data-id=\"3c69e758\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"76\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Asset-28.png\" class=\"attachment-large size-large wp-image-4501\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714af2ee elementor-widget elementor-widget-heading\" data-id=\"714af2ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ANALYSIS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ea0fa6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24ea0fa6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51835fab elementor-widget elementor-widget-text-editor\" data-id=\"51835fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>User journey mapping<\/p><p>Affinity diagram<\/p><p>Mental models<\/p><p>Data analysis<\/p><p>Brainstorming sessions<\/p><p>Card sorting<\/p><p>Wireframes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677b1ed8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"677b1ed8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c76e4 elementor-widget elementor-widget-image\" data-id=\"44c76e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"71\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Asset-34.png\" class=\"attachment-large size-large wp-image-4500\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cefdb63 elementor-widget elementor-widget-heading\" data-id=\"2cefdb63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DESIGN &amp; PROTOTYPE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0d59e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c0d59e4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c39eb37 elementor-widget elementor-widget-text-editor\" data-id=\"6c39eb37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Low &amp; High fidelity wireframes<\/p><p>Sketching<\/p><p>Low &amp; High fidelity designs<\/p><p>Prototype<\/p><p>Validating with users<\/p><p>Handover to developers<\/p><p>Beta launch &amp; testing<\/p><p>Final Launch<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cffa64f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"cffa64f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5702555 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5702555\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59be3d elementor-widget elementor-widget-heading\" data-id=\"b59be3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use the tool<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b788c0d elementor-widget elementor-widget-text-editor\" data-id=\"b788c0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Watch this presentation video and discover the Paint Tool. \u00a0<\/p><p>We have also inserted a Guide button \u00a0that opens these pop ups for those who need help using the tool. This Guide explains in simple steps how to use the tool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67e788d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"67e788d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba1f80a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ba1f80a\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8950065 elementor-widget elementor-widget-video\" data-id=\"8950065\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Paint-Colour-Finder-video.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7502aee e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7502aee\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dde7977 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"dde7977\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Asset-10-100.jpg\" alt=\"Asset 10-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Asset-9-100.jpg\" alt=\"Asset 9-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Asset-7-100.jpg\" alt=\"Asset 7-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Asset-8-100.jpg\" alt=\"Asset 8-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Asset-6-100.jpg\" alt=\"Asset 6-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Asset-5-100.jpg\" alt=\"Asset 5-100\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4291d6d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4291d6d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c57ac elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d9c57ac\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/homebase-paint-colour-finder-scaled.jpg\" alt=\"homebase-paint colour finder\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/colours-selected.jpg\" alt=\"colours selected\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/colours-selection-page.jpg\" alt=\"colours selection page\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/paint-colour-themes.jpg\" alt=\"paint colour themes\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6402410 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6402410\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6155c7d elementor-widget elementor-widget-n-accordion\" data-id=\"6155c7d\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1020\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1020\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Scope based on business &amp; stakeholder request <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1020\" class=\"elementor-element elementor-element-0f11c72 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0f11c72\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1020\" class=\"elementor-element elementor-element-78c7e4c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"78c7e4c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ebc48 elementor-widget elementor-widget-text-editor\" data-id=\"c0ebc48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create a Colour selector tool utilising products from the following categories:<\/p><p>Wall &amp; Ceiling paint<br \/>Interior Wood paint<br \/>Kitchen Paint<br \/>Bathroom Paint<\/p><p>Wall paint &amp; Trim paint<\/p><p>Filter options by size, brand and finish.<\/p><p>This needs to make the shopping easier to push conversion of paint sales.<\/p><p>Help people understand difference between the paint types .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1021\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1021\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Main users\/target audience <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1021\" class=\"elementor-element elementor-element-b2bfc4c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b2bfc4c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1021\" class=\"elementor-element elementor-element-96fa6df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"96fa6df\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6a943 elementor-widget elementor-widget-text-editor\" data-id=\"fe6a943\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expert DYI-ers<\/p><p>Paint Begginers<\/p><p>Main shoppers were women aged around 40 years old based on the website insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1022\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1022\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Requirements <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1022\" class=\"elementor-element elementor-element-5c0fc4d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5c0fc4d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1022\" class=\"elementor-element elementor-element-1e53ec3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1e53ec3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aff770 elementor-widget elementor-widget-text-editor\" data-id=\"6aff770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Customer can use tool to select a colour group (default to neutrals) which will display all SKU colour variants for the ranges in scope (above).<\/li><li>Customer has option to refine by shade (driven by AI) and\/or brand filter.<br \/>Customer also has option to select the appropriate surface\/room to further filter the results e.g. living, bathroom, kitchen, durable.<\/li><li>A tooltip or help flag will provide guidance to customers on selecting the right surface\/room option above.<\/li><li>Customer can select multiple paint swatches. The first 3 selected will be displayed in the visual image on walls 1, 2 and then the trim respectively.<\/li><li>If a customer clears a colour using the cross buttons on a swatch or within the \u2018selected paint summary\u2019, then colour is removed from visual render and the next colour swatch chosen would replace this.<\/li><li>On a selection of a 4th swatch then the customer is prompted on which zone they want to replace, 1, 2 or 3 &#8211; or alternative method to allow customers to switch between swatches in the preview window.<\/li><li>Customer can move between different room sets with colours applied to each.<\/li><li>For selected swatches, a list will be created beneath the visualiser element, \u2018From price\u2019 to be displayed, question if this should be tester or small pot cost? (check with commercial) &#8211; Use smallest tin price but not tester price<\/li><li>Link to order tester where available for the selected swatches.<\/li><li>Start over button to clear all colour selections.<\/li><li>Colour swatches are scrollable horizontally or easy to navigate on mobile devices without loosing site of the visualiser element.<\/li><li>Customer can continue to select colours (beyond the 3 that are shown) and their selected paint list will grow up to a maximum of 10? SKUs.<\/li><li>Customers can click on a selected paint magnifying icon to see a larger swatch.<\/li><li>AI driven \u2018pairs with\u2019 capability to recommend up to 3 co-ordinating colours &#8211; need to define the logic used e.g. complimentary, shades etc &#8211; can we use AI driven suggestions by default but override if we have data from suppliers<\/li><li>Touch zones on mobile should be at least 44px square whenever possible<br \/>Selecting a colour group will scroll the page so that the main image and top row of swatches are in viewport.<\/li><li>After customers have selected paint swatches, how do we make it clear they need to scroll to see their selected paints.<\/li><li>Can we show some \u2018trending paint theme\u2019 at the bottom of the page for inspiration that could be applied to the image.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1023\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1023\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Risks &amp; Qyestions <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1023\" class=\"elementor-element elementor-element-1262466 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1262466\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1023\" class=\"elementor-element elementor-element-69c8385 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"69c8385\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb77e44 elementor-widget elementor-widget-text-editor\" data-id=\"bb77e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customers could apply trim paint to walls or vice versa (filters may help to mitigate this but do we have any other controls?)-yes the trim paint and wall paint label( Homebase dark grey to stand out)<br \/>Filters for kitchen\/bathroom will help customers to choose the right paint for their room but users could still apply standard paints to bathrooms\/kitchens which we shouldn\u2019t disallow. <br \/>Colour swatch flow ordering is powered by AI, how harmonious can we make the flow compared to the colour walls we present in store.<br \/>If a customer clicks to a list of products, then clicks back then all selections are lost, can we prevent this? Yes, the selections will remain if you go back. Open in a new window? or can we use Cookies to retain the colour selection? yes<br \/>Whats the maximum number of paints a customer can select?<br \/>What algorithm will drive the \u2018pairs with\u2019 capability?<br \/>If a customer selects a kitchen\/bathroom images, can we display a message to say we recommend choosing kitchen\/bathroom paint?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1024\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1024\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Lister <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1024\" class=\"elementor-element elementor-element-445c0f3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"445c0f3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1024\" class=\"elementor-element elementor-element-de36e18 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"de36e18\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f807fc elementor-widget elementor-widget-text-editor\" data-id=\"5f807fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop finishes button will take customer a list of products available in that colour\/brand<br \/>If this page is powered by hullabalook could we display the products in a particular order? maybe by size, or group the finishes together perhaps? <br \/>Customer can use filters to refine finish, size, brand, range etc.<br \/>Products will link to respective PDPs on homebase.co.uk<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72eee3f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"72eee3f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81352a2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"81352a2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b820891 elementor-widget elementor-widget-heading\" data-id=\"b820891\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarking Analysis: UX\/UI Design of Colour Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf1916 elementor-widget elementor-widget-text-editor\" data-id=\"faf1916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"334\" data-end=\"535\">To inform the UX\/UI strategy for the <strong data-start=\"371\" data-end=\"397\">Paint Tool at Homebase<\/strong>, I conducted competitive benchmarking of key digital tools that offer colour selection and visualization functionalities. These included:<\/p><ul data-start=\"537\" data-end=\"733\"><li class=\"\" data-start=\"537\" data-end=\"563\"><p class=\"\" data-start=\"539\" data-end=\"563\"><strong data-start=\"539\" data-end=\"563\">Dulux Visualizer App<\/strong><\/p><\/li><li class=\"\" data-start=\"564\" data-end=\"600\"><p class=\"\" data-start=\"566\" data-end=\"600\"><strong data-start=\"566\" data-end=\"600\">Amazon AR View &amp; Paint finder<\/strong><\/p><\/li><li class=\"\" data-start=\"601\" data-end=\"622\"><p class=\"\" data-start=\"603\" data-end=\"622\"><strong data-start=\"603\" data-end=\"622\">B&amp;Q Paint Mixer<\/strong><\/p><\/li><li class=\"\" data-start=\"657\" data-end=\"698\"><p class=\"\" data-start=\"659\" data-end=\"698\"><strong data-start=\"659\" data-end=\"698\">Benjamin Moore Color Portfolio\u2122 App<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"735\" data-end=\"888\">Each tool was evaluated across core UX metrics: <strong data-start=\"783\" data-end=\"796\">usability<\/strong>, <strong data-start=\"798\" data-end=\"815\">interactivity<\/strong>, <strong data-start=\"817\" data-end=\"838\">interface clarity<\/strong>, <strong data-start=\"840\" data-end=\"859\">personalisation<\/strong>, and <strong data-start=\"865\" data-end=\"887\">conversion support<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9c277 elementor-widget elementor-widget-image\" data-id=\"0d9c277\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"335\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56-1024x429.png\" class=\"attachment-large size-large wp-image-5230\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56-1024x429.png 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56-300x126.png 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56-768x322.png 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56-1536x643.png 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56-600x251.png 600w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-15-at-10.06.56.png 1796w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fd8d23 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0fd8d23\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d897b0 elementor-widget elementor-widget-image\" data-id=\"2d897b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-1024x1024.jpg\" class=\"attachment-large size-large wp-image-5223\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-1024x1024.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-300x300.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-150x150.jpg 150w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-768x768.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-1536x1536.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-600x600.jpg 600w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100-100x100.jpg 100w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2025\/05\/benchmarking-homebase-paint-tool@2x-100.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6740c1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b6740c1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7aa0815 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7aa0815\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b74239 elementor-widget elementor-widget-n-accordion\" data-id=\"9b74239\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1630\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Dulux Visualizer App <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-54617aa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"54617aa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-4796edd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4796edd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55859b1 elementor-widget elementor-widget-text-editor\" data-id=\"55859b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"931\" data-end=\"945\"><strong data-start=\"931\" data-end=\"945\">Strengths:<\/strong><\/p><ul data-start=\"946\" data-end=\"1185\"><li class=\"\" data-start=\"946\" data-end=\"1020\"><p class=\"\" data-start=\"948\" data-end=\"1020\">Augmented Reality (AR) visualization of paint colours directly on walls.<\/p><\/li><li class=\"\" data-start=\"1021\" data-end=\"1082\"><p class=\"\" data-start=\"1023\" data-end=\"1082\">Ability to snap and match colours from real-world elements.<\/p><\/li><li class=\"\" data-start=\"1083\" data-end=\"1134\"><p class=\"\" data-start=\"1085\" data-end=\"1134\">Clean UI with intuitive tap-to-paint interaction.<\/p><\/li><li class=\"\" data-start=\"1135\" data-end=\"1185\"><p class=\"\" data-start=\"1137\" data-end=\"1185\">Encourages exploration with palette suggestions.<\/p><\/li><\/ul><p class=\"\" data-start=\"1187\" data-end=\"1221\"><strong data-start=\"1187\" data-end=\"1221\">UX Opportunities for Homebase:<\/strong><\/p><ul data-start=\"1222\" data-end=\"1409\"><li class=\"\" data-start=\"1222\" data-end=\"1290\"><p class=\"\" data-start=\"1224\" data-end=\"1290\">Introduce a virtual try-on mode for paint using photo or AR input.<\/p><\/li><li class=\"\" data-start=\"1337\" data-end=\"1409\"><p class=\"\" data-start=\"1339\" data-end=\"1409\">Use a visual-first layout that supports confidence in decision-making.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1631\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1631\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Amazon Paint finder &amp; AR View <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1631\" class=\"elementor-element elementor-element-4740216 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4740216\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1631\" class=\"elementor-element elementor-element-ce51071 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ce51071\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04a56bc elementor-widget elementor-widget-text-editor\" data-id=\"04a56bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1463\" data-end=\"1477\"><strong data-start=\"1463\" data-end=\"1477\">Strengths:<\/strong><\/p><ul data-start=\"1478\" data-end=\"1674\"><li class=\"\" data-start=\"1478\" data-end=\"1571\"><p class=\"\" data-start=\"1480\" data-end=\"1571\">Seamless integration of colour options during product exploration (e.g., furniture, decor).<\/p><\/li><li class=\"\" data-start=\"1572\" data-end=\"1614\"><p class=\"\" data-start=\"1574\" data-end=\"1614\">Consistent UI components across devices.<\/p><\/li><li class=\"\" data-start=\"1615\" data-end=\"1674\"><p class=\"\" data-start=\"1617\" data-end=\"1674\">Immediate visual feedback as colour options are selected.<\/p><\/li><\/ul><p class=\"\" data-start=\"1676\" data-end=\"1710\"><strong data-start=\"1676\" data-end=\"1710\">UX Opportunities for Homebase:<\/strong><\/p><ul data-start=\"1711\" data-end=\"1919\"><li class=\"\" data-start=\"1711\" data-end=\"1787\"><p class=\"\" data-start=\"1713\" data-end=\"1787\">Live preview of paint colours on a room image.<\/p><\/li><li class=\"\" data-start=\"1788\" data-end=\"1862\"><p class=\"\" data-start=\"1790\" data-end=\"1862\">Stand out CTA buttons (&#8220;Add to basket&#8221;, &#8220;Save palette&#8221;) to reduce friction.<\/p><\/li><li class=\"\" data-start=\"1863\" data-end=\"1919\"><p class=\"\" data-start=\"1865\" data-end=\"1919\">Smooth transitions between browsing and configuration.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f662f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c0f662f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30fb9ec elementor-widget elementor-widget-n-accordion\" data-id=\"30fb9ec\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5130\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-5130\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> B&amp;Q Paint Mixer <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5130\" class=\"elementor-element elementor-element-765a699 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"765a699\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5130\" class=\"elementor-element elementor-element-1315e29 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1315e29\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3976dee elementor-widget elementor-widget-text-editor\" data-id=\"3976dee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1957\" data-end=\"1971\"><strong data-start=\"1957\" data-end=\"1971\">Strengths:<\/strong><\/p><ul data-start=\"1972\" data-end=\"2144\"><li class=\"\" data-start=\"1972\" data-end=\"2036\"><p class=\"\" data-start=\"1974\" data-end=\"2036\">Allows users to create custom shades with a real-time preview.<\/p><\/li><li class=\"\" data-start=\"2037\" data-end=\"2095\"><p class=\"\" data-start=\"2039\" data-end=\"2095\">Uses sliders and colour wheels for detailed adjustments.<\/p><\/li><li class=\"\" data-start=\"2096\" data-end=\"2144\"><p class=\"\" data-start=\"2098\" data-end=\"2144\">Integration with online shopping for purchase.<\/p><\/li><\/ul><p class=\"\" data-start=\"2146\" data-end=\"2161\"><strong data-start=\"2146\" data-end=\"2161\">Weaknesses:<\/strong><\/p><ul data-start=\"2162\" data-end=\"2261\"><li class=\"\" data-start=\"2162\" data-end=\"2208\"><p class=\"\" data-start=\"2164\" data-end=\"2208\">Interface feels utilitarian and less visual.<\/p><\/li><li class=\"\" data-start=\"2209\" data-end=\"2261\"><p class=\"\" data-start=\"2211\" data-end=\"2261\">Small tap targets and underwhelming mobile layout.<\/p><\/li><\/ul><p class=\"\" data-start=\"2263\" data-end=\"2297\"><strong data-start=\"2263\" data-end=\"2297\">UX Opportunities for Homebase:<\/strong><\/p><ul data-start=\"2298\" data-end=\"2444\"><li class=\"\" data-start=\"2298\" data-end=\"2369\"><p class=\"\" data-start=\"2300\" data-end=\"2369\">Combine precision input with a more immersive and engaging interface.<\/p><\/li><li class=\"\" data-start=\"2370\" data-end=\"2444\"><p class=\"\" data-start=\"2372\" data-end=\"2444\">Offer guided workflows (e.g., \u201cFind the right colour for your kitchen\u201d).<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5131\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5131\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Benjamin Moore Color Portfolio\u2122 <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5131\" class=\"elementor-element elementor-element-89ea24f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"89ea24f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5131\" class=\"elementor-element elementor-element-599f493 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"599f493\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a25d0 elementor-widget elementor-widget-text-editor\" data-id=\"b7a25d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2907\" data-end=\"2921\"><strong data-start=\"2907\" data-end=\"2921\">Strengths:<\/strong><\/p><ul data-start=\"2922\" data-end=\"3073\"><li class=\"\" data-start=\"2922\" data-end=\"2980\"><p class=\"\" data-start=\"2924\" data-end=\"2980\">Modern, minimal aesthetic with focus on sample previews.<\/p><\/li><li class=\"\" data-start=\"2981\" data-end=\"3023\"><p class=\"\" data-start=\"2983\" data-end=\"3023\">Colour history tracking and bookmarking.<\/p><\/li><li class=\"\" data-start=\"3024\" data-end=\"3073\"><p class=\"\" data-start=\"3026\" data-end=\"3073\">AR-powered visualization and colour extraction.<\/p><\/li><\/ul><p class=\"\" data-start=\"3075\" data-end=\"3109\"><strong data-start=\"3075\" data-end=\"3109\">UX Opportunities for Homebase:<\/strong><\/p><ul data-start=\"3110\" data-end=\"3219\"><li class=\"\" data-start=\"3110\" data-end=\"3170\"><p class=\"\" data-start=\"3112\" data-end=\"3170\">Catalogs to see similar colours<\/p><\/li><li class=\"\" data-start=\"3171\" data-end=\"3219\"><p class=\"\" data-start=\"3173\" data-end=\"3219\">Allow users to save and share colour projects.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c61a0cc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c61a0cc\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed87009 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ed87009\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08d4946 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"08d4946\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fda58a elementor-widget elementor-widget-heading\" data-id=\"3fda58a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research &amp; Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9d0517 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a9d0517\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba80907 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ba80907\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b57b0f elementor-widget elementor-widget-image\" data-id=\"1b57b0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-1024x599.jpg\" class=\"attachment-large size-large wp-image-4548\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-1024x599.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-300x175.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-768x449.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-1536x898.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-2048x1197.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Ux-processes-600x351.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f7974 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b2f7974\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceed22f elementor-widget elementor-widget-heading\" data-id=\"ceed22f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. User Interviews &amp; Notes <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031430b elementor-widget elementor-widget-text-editor\" data-id=\"031430b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"345\" data-end=\"357\">Purpose:<\/h4><p class=\"\" data-start=\"358\" data-end=\"469\">To gather direct, qualitative insights from real users about their expectations, frustrations, and preferences.<\/p><h4 data-start=\"471\" data-end=\"483\">Process:<\/h4><ul data-start=\"484\" data-end=\"730\"><li class=\"\" data-start=\"484\" data-end=\"537\"><p class=\"\" data-start=\"486\" data-end=\"537\">Conducted structured or semi-structured interviews.<\/p><\/li><li class=\"\" data-start=\"538\" data-end=\"590\"><p class=\"\" data-start=\"540\" data-end=\"590\">Captured findings in a <strong data-start=\"563\" data-end=\"589\">task-by-task breakdown<\/strong>.<\/p><\/li><li class=\"\" data-start=\"591\" data-end=\"643\"><p class=\"\" data-start=\"593\" data-end=\"643\">Logged <strong data-start=\"600\" data-end=\"642\">quotes, reactions, and behavioral cues<\/strong>.<\/p><\/li><li class=\"\" data-start=\"644\" data-end=\"727\"><p class=\"\" data-start=\"646\" data-end=\"727\">Tracked pain points using visual indicators (e.g., thumbs down or issue markers).<\/p><\/li><\/ul><h4 data-start=\"731\" data-end=\"743\">Outcome:<\/h4><p class=\"\" data-start=\"744\" data-end=\"841\">This helped identify key usability bottlenecks and unmet needs that guided the design priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1e178 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4a1e178\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a281664 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a281664\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4055b elementor-widget elementor-widget-heading\" data-id=\"5d4055b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Affinity Diagramming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a096ab elementor-widget elementor-widget-text-editor\" data-id=\"8a096ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"894\" data-end=\"906\">Purpose:<\/h4><p class=\"\" data-start=\"907\" data-end=\"963\">To synthesize raw interview data into actionable themes.<\/p><h4 data-start=\"965\" data-end=\"977\">Process:<\/h4><ul data-start=\"978\" data-end=\"1257\"><li class=\"\" data-start=\"978\" data-end=\"1045\"><p class=\"\" data-start=\"980\" data-end=\"1045\">Step 1: Captured <strong data-start=\"997\" data-end=\"1028\">all observations and quotes<\/strong> as sticky notes.<\/p><\/li><li class=\"\" data-start=\"1046\" data-end=\"1127\"><p class=\"\" data-start=\"1048\" data-end=\"1127\">Step 2: Grouped similar notes into clusters based on behavior or problem types.<\/p><\/li><li class=\"\" data-start=\"1128\" data-end=\"1257\"><p class=\"\" data-start=\"1130\" data-end=\"1257\">Color-coded notes helped distinguish between types of insights (e.g., feature requests, usability issues, emotional reactions).<\/p><\/li><\/ul><h4 data-start=\"1259\" data-end=\"1271\">Outcome:<\/h4><p class=\"\" data-start=\"1272\" data-end=\"1322\">This technique revealed overarching patterns like:<\/p><ul data-start=\"1323\" data-end=\"1432\"><li class=\"\" data-start=\"1323\" data-end=\"1379\"><p class=\"\" data-start=\"1325\" data-end=\"1379\">Common friction points in the paint selection process.<\/p><\/li><li class=\"\" data-start=\"1380\" data-end=\"1432\"><p class=\"\" data-start=\"1382\" data-end=\"1432\">Mental models users have about visualizing colour.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2c7d60 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a2c7d60\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57f55f6 elementor-widget elementor-widget-heading\" data-id=\"57f55f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. User Journey Mapping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13a490 elementor-widget elementor-widget-text-editor\" data-id=\"c13a490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1488\" data-end=\"1500\">Purpose:<\/h4><p class=\"\" data-start=\"1501\" data-end=\"1581\">To visualize the <strong data-start=\"1518\" data-end=\"1543\">end-to-end experience<\/strong> users go through with the paint tool.<\/p><h4 data-start=\"1583\" data-end=\"1595\">Process:<\/h4><ul data-start=\"1596\" data-end=\"1848\"><li class=\"\" data-start=\"1596\" data-end=\"1680\"><p class=\"\" data-start=\"1598\" data-end=\"1680\">Created a horizontal map of stages (e.g., Discover \u2192 Select \u2192 Preview \u2192 Purchase).<\/p><\/li><li class=\"\" data-start=\"1681\" data-end=\"1848\"><p class=\"\" data-start=\"1683\" data-end=\"1698\">Annotated with:<\/p><ul data-start=\"1701\" data-end=\"1848\"><li class=\"\" data-start=\"1701\" data-end=\"1732\"><p class=\"\" data-start=\"1703\" data-end=\"1732\"><strong data-start=\"1703\" data-end=\"1717\">User goals<\/strong> at each stage.<\/p><\/li><li class=\"\" data-start=\"1735\" data-end=\"1755\"><p class=\"\" data-start=\"1737\" data-end=\"1755\"><strong data-start=\"1737\" data-end=\"1754\">Actions taken<\/strong>.<\/p><\/li><li class=\"\" data-start=\"1758\" data-end=\"1809\"><p class=\"\" data-start=\"1760\" data-end=\"1809\"><strong data-start=\"1760\" data-end=\"1788\">Pain points and emotions<\/strong> (often color-coded).<\/p><\/li><li class=\"\" data-start=\"1812\" data-end=\"1848\"><p class=\"\" data-start=\"1814\" data-end=\"1848\"><strong data-start=\"1814\" data-end=\"1847\">Opportunities for improvement<\/strong>.<\/p><\/li><\/ul><\/li><\/ul><h4 data-start=\"1850\" data-end=\"1862\">Outcome:<\/h4><p class=\"\" data-start=\"1863\" data-end=\"2031\">This map highlighted gaps in the user experience and opportunities to enhance the paint selection journey\u2014for instance, a need to better support visualizing in context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d56e7c4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"d56e7c4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e584a0 elementor-widget elementor-widget-heading\" data-id=\"0e584a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. User Flows &amp; Wireframes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f8afb elementor-widget elementor-widget-text-editor\" data-id=\"c6f8afb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"2093\" data-end=\"2105\">Purpose:<\/h4><p class=\"\" data-start=\"2106\" data-end=\"2165\">To define the <strong data-start=\"2120\" data-end=\"2143\">structure and logic<\/strong> of user interactions.<\/p><h4 data-start=\"2167\" data-end=\"2179\">Process:<\/h4><ul data-start=\"2180\" data-end=\"2487\"><li class=\"\" data-start=\"2180\" data-end=\"2244\"><p class=\"\" data-start=\"2182\" data-end=\"2244\">Mapped <strong data-start=\"2189\" data-end=\"2209\">high-level flows<\/strong> (e.g., from homepage to checkout).<\/p><\/li><li class=\"\" data-start=\"2245\" data-end=\"2319\"><p class=\"\" data-start=\"2247\" data-end=\"2319\">Defined conditional paths (e.g., logged-in vs guest, mobile vs desktop).<\/p><\/li><li class=\"\" data-start=\"2320\" data-end=\"2379\"><p class=\"\" data-start=\"2322\" data-end=\"2379\">Illustrated interaction models using a flow chart format.<\/p><\/li><li class=\"\" data-start=\"2380\" data-end=\"2487\"><p class=\"\" data-start=\"2382\" data-end=\"2487\">Created <strong data-start=\"2390\" data-end=\"2417\">low-fidelity wireframes<\/strong> to visualize key screens (e.g., colour mixer, preview, product page).<\/p><\/li><\/ul><h4 data-start=\"2489\" data-end=\"2501\">Outcome:<\/h4><p class=\"\" data-start=\"2502\" data-end=\"2633\">This stage established how users could move efficiently through the interface while keeping decision-making clear and friction low.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d0500 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"60d0500\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f08d96 elementor-widget elementor-widget-heading\" data-id=\"7f08d96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Card Sorting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbda32 elementor-widget elementor-widget-text-editor\" data-id=\"0fbda32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"2799\" data-end=\"2811\">Purpose:<\/h4><p class=\"\" data-start=\"2812\" data-end=\"2875\">To uncover how to \u00a0<strong data-start=\"2843\" data-end=\"2874\">group and label information<\/strong>.<\/p><h4 data-start=\"2877\" data-end=\"2889\">Process:<\/h4><ul data-start=\"2890\" data-end=\"3123\"><li class=\"\" data-start=\"2890\" data-end=\"2994\"><p class=\"\" data-start=\"2892\" data-end=\"2994\">Me &amp; the stakeholders used Miro to do card sorting. Then proceed to group cards representing paint types, finishes, tools, or categories.<\/p><\/li><li class=\"\" data-start=\"2995\" data-end=\"3049\"><p class=\"\" data-start=\"2997\" data-end=\"3049\">Group them in ways that made sense to us.<\/p><\/li><li class=\"\" data-start=\"3050\" data-end=\"3123\"><p class=\"\" data-start=\"3052\" data-end=\"3123\">Often followed up the stakeholders \u00a0with questions like \u201cWhy did you put these together?\u201d<\/p><\/li><li data-start=\"3050\" data-end=\"3123\">Also used this technique to organise the affinity diagram observations for more clarity.<\/li><\/ul><h4 data-start=\"3125\" data-end=\"3137\">Outcome:<\/h4><p class=\"\" data-start=\"3138\" data-end=\"3270\">Informed the <strong data-start=\"3151\" data-end=\"3175\">navigation structure<\/strong> and <strong data-start=\"3180\" data-end=\"3192\">taxonomy<\/strong>\u2014how the paint products were categorized and labeled for easy discoverability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3af73d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a3af73d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89871ec elementor-widget elementor-widget-heading\" data-id=\"89871ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results: Focus on the first cohort<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f64b6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"41f64b6\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b667b31 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b667b31\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-642d5de elementor-widget elementor-widget-heading\" data-id=\"642d5de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Points<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236a5d7 elementor-widget elementor-widget-text-editor\" data-id=\"236a5d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the inaugural month, spanning from October 26th to 1st of December, an outstanding 21% of users who interacted with the paint tool went on to make paint purchases. The initial cohort utilizing the paint color finder has resulted in a substantial revenue of 5.5k specifically in interior paint sales. Significantly, this cohort&#8217;s conversion rate surpasses that of equivalent listings page shoppers, affirming the tool&#8217;s heightened value and efficacy in driving sales. Paint colour finder users have a slightly higher percentage of Click-and-collect purchases. Users continue to show a higher propensity to purchase tester pots, and are overall more engaged.<\/p><p><span style=\"font-weight: 600;\">Paint Colour Finder users have generated \u00a314k of interior paint per month (excluding email) or \u00a318k per month (including email) with a total of \u00a327k. Over \u00a3250k between \u00a023rd October 2023 and \u00a0March 2024<\/span><\/p><p>This data underscores the resounding success of our innovative paint tool, setting a new standard for user engagement and commercial impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fdc55c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2fdc55c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1b27e elementor-pagination-position-inside elementor-widget__width-inherit data paint tool elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"7e1b27e\" data-element_type=\"widget\" id=\"data paint tool\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-1-100-768x432.jpg\" alt=\"Artboard 1-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-2-100-1-768x432.jpg\" alt=\"Artboard 2-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-3-100-768x432.jpg\" alt=\"Artboard 3-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-4-100-768x432.jpg\" alt=\"Artboard 4-100\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce92bfc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ce92bfc\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d69841 elementor-widget elementor-widget-spacer\" data-id=\"0d69841\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bd331e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7bd331e\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92de939 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"92de939\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-83129fe e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"83129fe\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2964e1d elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2964e1d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-11-100-768x432.jpg\" alt=\"Artboard 11-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-12-100-768x432.jpg\" alt=\"Artboard 12-100\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7471689 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7471689\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-a3d63d8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a3d63d8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc3c1d elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3cc3c1d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-13-100-768x432.jpg\" alt=\"Artboard 13-100\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-8-100-768x432.jpg\" alt=\"Artboard 8-100\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf51b59 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"cf51b59\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac7f1a elementor-widget elementor-widget-spacer\" data-id=\"5ac7f1a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642feca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"642feca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33ae089 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"33ae089\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74bceb elementor-widget elementor-widget-heading\" data-id=\"a74bceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More details about the tool<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c6b314 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5c6b314\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00e7ebc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"00e7ebc\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f9c5c elementor-widget elementor-widget-heading\" data-id=\"a8f9c5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First section<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9ad65 elementor-widget elementor-widget-text-editor\" data-id=\"bd9ad65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here you can pick your colours, brand, paint type based on room and even change the background image by clicking on Choose Room.<\/p><p>You can easily compare colours between them by selecting them and viewing them on the wall of the room chosen.<\/p><p><strong>Benchmarking<\/strong> done on competitors such as Amazon colour picker, Dulux Visualiser App, PPG Paints and other similar companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0028006 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0028006\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ebc66 elementor-widget elementor-widget-image\" data-id=\"71ebc66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-27-1024x510.jpg\" class=\"attachment-large size-large wp-image-3555\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-27-1024x510.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-27-300x149.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-27-768x383.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-27-600x299.jpg 600w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-27.jpg 1122w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4db3e04 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4db3e04\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee921d elementor-widget elementor-widget-spacer\" data-id=\"4ee921d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed270d1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ed270d1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24aad61 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"24aad61\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9ffa3 elementor-widget elementor-widget-image\" data-id=\"5b9ffa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-5.jpg\" class=\"attachment-large size-large wp-image-3548\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-5.jpg 924w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-5-300x168.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-5-768x430.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-5-600x336.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e047f1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4e047f1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f1d19 elementor-widget elementor-widget-image\" data-id=\"a7f1d19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-6.jpg\" class=\"attachment-large size-large wp-image-3549\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-6.jpg 924w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-6-300x168.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-6-768x430.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-6-600x336.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08a90f4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"08a90f4\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2362e0f elementor-widget elementor-widget-spacer\" data-id=\"2362e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d2e9f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50d2e9f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a57c1 elementor-widget elementor-widget-heading\" data-id=\"08a57c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ways to clear the colour selections and why<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34bf7af e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"34bf7af\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-415b980 elementor-widget elementor-widget-image\" data-id=\"415b980\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1771\" height=\"882\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4.jpg\" class=\"attachment-full size-full wp-image-3547\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4.jpg 1771w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4-300x149.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4-1024x510.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4-768x382.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4-1536x765.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-4-600x299.jpg 600w\" sizes=\"(max-width: 1771px) 100vw, 1771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a6dce e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b2a6dce\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e152f33 elementor-widget elementor-widget-spacer\" data-id=\"e152f33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7fa7dc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"f7fa7dc\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6fe1f6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"e6fe1f6\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8c075 elementor-widget elementor-widget-heading\" data-id=\"5d8c075\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Erase one colour at a time<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-091665d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"091665d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c94a8 elementor-widget elementor-widget-heading\" data-id=\"99c94a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Erase all Colours from the room image<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cf258b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6cf258b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d650bd elementor-widget elementor-widget-heading\" data-id=\"9d650bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. erase all colours from the Selected Paints section<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bff9b87 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"bff9b87\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e2651 elementor-widget elementor-widget-text-editor\" data-id=\"b5e2651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By clicking on the X icon you can erase only one colour at a time from the wall.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d061a58 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"d061a58\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52241e1 elementor-widget elementor-widget-text-editor\" data-id=\"52241e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the most clear CTA \u00a0for erasing all the colours selected so far. \u00a0It can be easily seen when you are on this screen in case you are missed from the section bellow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e3905d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6e3905d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f80c8 elementor-widget elementor-widget-text-editor\" data-id=\"49f80c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The smaller Clear all button in the your selected paints is here \u00a0in case people want to erase everything from this section and missed the button from from \u00a0the section above.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a47b598 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a47b598\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab0f9c elementor-widget elementor-widget-spacer\" data-id=\"6ab0f9c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f1b77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3f1b77\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c460e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0c460e8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1f8381 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b1f8381\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5a383 elementor-widget elementor-widget-heading\" data-id=\"fb5a383\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Forgiveness design rule<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cdf2d elementor-widget elementor-widget-text-editor\" data-id=\"55cdf2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing for forgiveness means <b>creating products that are forgiving of human error<\/b>. It involves anticipating mistakes users may make and incorporating features that minimize their negative impact. By designing for forgiveness, products can be more user-friendly and ultimately lead to greater user satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74f9e2c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"74f9e2c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86d28d1 elementor-widget elementor-widget-image\" data-id=\"86d28d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-24.jpg\" class=\"attachment-large size-large wp-image-3554\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-24.jpg 840w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-24-300x149.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-24-768x382.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-24-600x299.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd6ee5c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"dd6ee5c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cd644 elementor-widget elementor-widget-spacer\" data-id=\"d4cd644\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1db929 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b1db929\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81a7af5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"81a7af5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b1733 elementor-widget elementor-widget-image\" data-id=\"f7b1733\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-7-1024x510.jpg\" class=\"attachment-large size-large wp-image-3550\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-7-1024x510.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-7-300x149.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-7-768x382.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-7-600x299.jpg 600w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-7.jpg 1183w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209f43d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"209f43d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad71679 elementor-widget elementor-widget-heading\" data-id=\"ad71679\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76577e8 elementor-widget elementor-widget-text-editor\" data-id=\"76577e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. How to see the difference between wall paint &amp; trim paint\u00a0<\/strong><\/p><p><strong>Solution:<\/strong> Visually differentiate the two and name the one that is a woodwork paint. <br \/>Why just one? Because it is more common to buy multiple wall paints and one woodwork paint.<\/p><p><strong>2.How to make it clear for customers what to click on to go to the next stage?<\/strong><\/p><p><strong>Solution:<\/strong> Make the main CTA more proemininent ex. Colour green to stand out and place it first. <br \/>Weather you click on the individual view products or the bigger view chosen products you are still being lead to the next page, the only difference being that if you click specifically on one of the paints that is the one that will show as first on the next page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b29d6 elementor-widget elementor-widget-heading\" data-id=\"f2b29d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fitt's design rule<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604cd17 elementor-widget elementor-widget-text-editor\" data-id=\"604cd17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is faster to reach bigger targets that are close to you than it is to hit smaller ones that are further from to you<br \/>&#8211; view your chosen products CTA<br \/>&#8211; trying to help you go to the next step<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2603dc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c2603dc\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b40e978 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b40e978\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4b032 elementor-widget elementor-widget-spacer\" data-id=\"ff4b032\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3fd7f8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e3fd7f8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a14d30 elementor-widget elementor-widget-heading\" data-id=\"5a14d30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Colour themes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b1333c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0b1333c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0d855 elementor-widget elementor-widget-image\" data-id=\"ed0d855\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"202\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21-1024x258.jpg\" class=\"attachment-large size-large wp-image-3553\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21-1024x258.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21-300x76.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21-768x194.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21-1536x387.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21-600x151.jpg 600w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-21.jpg 1760w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e589451 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e589451\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5333acd elementor-widget elementor-widget-text-editor\" data-id=\"5333acd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 600;\">Sweet embrace continues to be the most selected theme &#8211; significantly ahead of the others.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1445c1a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1445c1a\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4026f0d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4026f0d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b78382a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b78382a\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca58ea elementor-widget elementor-widget-heading\" data-id=\"7ca58ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Colour selection page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b95741 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5b95741\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d427c elementor-widget elementor-widget-image\" data-id=\"49d427c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1882\" height=\"1475\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8.jpg\" class=\"attachment-full size-full wp-image-3551\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8.jpg 1882w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8-300x235.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8-1024x803.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8-768x602.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8-1536x1204.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-8-600x470.jpg 600w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-865feee e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"865feee\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f249abb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f249abb\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-f9f7b23 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f9f7b23\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d17877 elementor-widget elementor-widget-heading\" data-id=\"5d17877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bf4ab6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7bf4ab6\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d57987c elementor-widget elementor-widget-text-editor\" data-id=\"d57987c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Selected colours section<\/strong><\/p><p>These are the selected colours tiles. The idea came from a folder but implemented in a digital way to easily swipe through the colours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd7cf51 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"dd7cf51\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-97d8e7c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"97d8e7c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a174110 elementor-widget elementor-widget-heading\" data-id=\"a174110\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd74103 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"bd74103\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba177f8 elementor-widget elementor-widget-text-editor\" data-id=\"ba177f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Add extra colour section<\/strong><\/p><p>Here you can add extra colours by clicking on the + icon. The user will be send to the previous page to add extra colours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5912eeb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5912eeb\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174e213 elementor-widget elementor-widget-heading\" data-id=\"174e213\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20922e9 elementor-widget elementor-widget-text-editor\" data-id=\"20922e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Product img, reviews &amp; tags<\/strong><\/p><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38289d7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"38289d7\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2af9e3c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2af9e3c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9516d0d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9516d0d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc34c19 elementor-widget elementor-widget-heading\" data-id=\"cc34c19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0d473 elementor-widget elementor-widget-text-editor\" data-id=\"6b0d473\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Product details<\/strong><\/p><p>.Product detailLorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c09e7a8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c09e7a8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fe01a3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0fe01a3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c84b39c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c84b39c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-23cc540 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"23cc540\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c68988 elementor-widget elementor-widget-heading\" data-id=\"4c68988\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825f0cf elementor-widget elementor-widget-text-editor\" data-id=\"825f0cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paint Finish<\/strong><\/p><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e21f739 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"e21f739\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-084a55b elementor-widget elementor-widget-heading\" data-id=\"084a55b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab665b6 elementor-widget elementor-widget-text-editor\" data-id=\"ab665b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paint Filter<\/strong><\/p><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a2160 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f0a2160\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89dd9ee e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"89dd9ee\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ff131 elementor-widget elementor-widget-spacer\" data-id=\"13ff131\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f6609 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"00f6609\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e626d2 elementor-widget elementor-widget-spacer\" data-id=\"7e626d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d057c1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5d057c1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51dd428 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"51dd428\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cbbfd elementor-widget elementor-widget-heading\" data-id=\"e4cbbfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paint Finish &amp; Size Filter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47f929 elementor-widget elementor-widget-text-editor\" data-id=\"d47f929\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here we can see the difference in the finishes and sizes between products. <br \/>Whichever one you choose to click on will send you to the Product page.<br \/>By putting the type of finish in a grey rectangle helps divide the paints between them and makes it stand out to the customer.<br \/>You can also narrow your scope by filtering using our size &amp; finish filter which I think it\u2019s very helpful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04cb6ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"04cb6ff\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8540258 elementor-widget elementor-widget-image\" data-id=\"8540258\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-3.jpg\" class=\"attachment-large size-large wp-image-3546\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-3.jpg 881w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-3-300x182.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-3-768x466.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Group-3-600x364.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c7caff e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"3c7caff\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e77dc9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e77dc9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654d379 elementor-widget elementor-widget-heading\" data-id=\"654d379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Banners for various brands on the Homebase website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a774212 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a774212\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f07d1b 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https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_4@2x-100-1536x960.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_4@2x-100-2048x1280.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_4@2x-100-600x375.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6983f8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b6983f8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-c32be1d elementor-widget elementor-widget-image-gallery\" data-id=\"c32be1d\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-3481 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c32be1d\" data-elementor-lightbox-title=\"Artboard 17_3@2x-100\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwNSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTJcL0FydGJvYXJkLTE3XzNAMngtMTAwLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJjMzJiZTFkIn0%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"480\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-768x480.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-768x480.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-300x188.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-1024x640.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-1536x960.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-2048x1280.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Artboard-17_3@2x-100-600x375.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80426df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"80426df\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99b604b elementor-widget elementor-widget-spacer\" data-id=\"99b604b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a2d05 e-flex e-con-boxed 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class=\"elementor-element elementor-element-0cbe321 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0cbe321\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/homebase-paint-colour-finder-scaled.jpg\" alt=\"homebase-paint colour finder\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/colours-selected.jpg\" alt=\"colours selected\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/colours-selection-page.jpg\" alt=\"colours selection page\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/paint-colour-themes.jpg\" alt=\"paint colour themes\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edcfd3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2edcfd3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe072c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0fe072c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9046349 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9046349\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49c1f26 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"49c1f26\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebaa908 elementor-widget elementor-widget-heading\" data-id=\"ebaa908\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feedback Form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e07f58 elementor-widget elementor-widget-text-editor\" data-id=\"1e07f58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The feedback form is to give continuous &amp; constant feedback from the customers as a design job is never truly done and it can always be improved.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e893cec e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"e893cec\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9376042 elementor-widget elementor-widget-image\" data-id=\"9376042\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-20.jpg\" class=\"attachment-large size-large wp-image-3552\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-20.jpg 932w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-20-300x173.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-20-768x443.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/Image-20-600x346.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UX-UI DESIGN Paint ColourFinder There was a need in helping customers find their perfect paint for their homes which is why we decided to create a tool that will do just that. intro In my capacity as the Head Designer, I&#8217;ve had a very active role n the creation of this innovative tool. The implementation of the Paint Tool has proven equally impactful, generating an impressive \u00a327,000 in revenue within the initial four weeks of its launch. Over \u00a3250k between \u00a023rd October 2023 and \u00a0March 2024. These results underscore my commitment to designing not only aesthetically pleasing but also commercially effective solutions. about Introducing a groundbreaking addition to our website: a cutting-edge tool meticulously crafted to assist customers in selecting the perfect paint colors for their homes. This innovation is the result of extensive research and thoughtful design, ensuring not only unparalleled user-friendliness but also an aesthetic that radiates style and sophistication. \u00a0 the impact The impact of this groundbreaking tool is reflected in the data-driven success it has achieved. Remarkably, 20% of users who engaged with the Homebase email, featuring the paint tool, clicked through to explore the tool further. Impressively, 16% arrived at the paint tool page through Cost Per Click (CPC), with an additional 12% originating from organic search. Notably, a significant 24% were directed to the paint tool page by clicking on the strategically placed banner on the lister page for ceiling and wall paint. first month In the inaugural month, spanning from October 26th to 4th of December, an outstanding 21% of users who interacted with the paint tool went on to make paint purchases. The initial cohort utilizing the paint color finder has resulted in a substantial revenue of 5.5k specifically in interior paint sales. Significantly, this cohort&#8217;s conversion rate surpasses that of equivalent listings page shoppers, affirming the tool&#8217;s heightened value and efficacy in driving sales. This data underscores the resounding success of our innovative paint tool, setting a new standard for user engagement and commercial impact. discover My UX process UNDERSTAND Concept evaluation Business case\u00a0Stakeholder interviews\u00a0 Competitive analysis Contextual enquiries Analytics review User personas RESEARCH Competitor benchmarking User testing &amp; interviews Diary studies Surveys\u00a0 Focus groups Analytics\u00a0 Heatmapping Baymard articles &amp; other research methods ANALYSIS User journey mapping Affinity diagram Mental models Data analysis Brainstorming sessions Card sorting Wireframes DESIGN &#038; PROTOTYPE Low &amp; High fidelity wireframes Sketching Low &amp; High fidelity designs Prototype Validating with users Handover to developers Beta launch &amp; testing Final Launch How to use the tool Watch this presentation video and discover the Paint Tool. \u00a0 We have also inserted a Guide button \u00a0that opens these pop ups for those who need help using the tool. This Guide explains in simple steps how to use the tool. https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/03\/Paint-Colour-Finder-video.mp4 Scope based on business &amp; stakeholder request Create a Colour selector tool utilising products from the following categories: Wall &amp; Ceiling paintInterior Wood paintKitchen PaintBathroom Paint Wall paint &amp; Trim paint Filter options by size, brand and finish. This needs to make the shopping easier to push conversion of paint sales. Help people understand difference between the paint types . Main users\/target audience Expert DYI-ers Paint Begginers Main shoppers were women aged around 40 years old based on the website insights. Requirements Customer can use tool to select a colour group (default to neutrals) which will display all SKU colour variants for the ranges in scope (above). Customer has option to refine by shade (driven by AI) and\/or brand filter.Customer also has option to select the appropriate surface\/room to further filter the results e.g. living, bathroom, kitchen, durable. A tooltip or help flag will provide guidance to customers on selecting the right surface\/room option above. Customer can select multiple paint swatches. The first 3 selected will be displayed in the visual image on walls 1, 2 and then the trim respectively. If a customer clears a colour using the cross buttons on a swatch or within the \u2018selected paint summary\u2019, then colour is removed from visual render and the next colour swatch chosen would replace this. On a selection of a 4th swatch then the customer is prompted on which zone they want to replace, 1, 2 or 3 &#8211; or alternative method to allow customers to switch between swatches in the preview window. Customer can move between different room sets with colours applied to each. For selected swatches, a list will be created beneath the visualiser element, \u2018From price\u2019 to be displayed, question if this should be tester or small pot cost? (check with commercial) &#8211; Use smallest tin price but not tester price Link to order tester where available for the selected swatches. Start over button to clear all colour selections. Colour swatches are scrollable horizontally or easy to navigate on mobile devices without loosing site of the visualiser element. Customer can continue to select colours (beyond the 3 that are shown) and their selected paint list will grow up to a maximum of 10? SKUs. Customers can click on a selected paint magnifying icon to see a larger swatch. AI driven \u2018pairs with\u2019 capability to recommend up to 3 co-ordinating colours &#8211; need to define the logic used e.g. complimentary, shades etc &#8211; can we use AI driven suggestions by default but override if we have data from suppliers Touch zones on mobile should be at least 44px square whenever possibleSelecting a colour group will scroll the page so that the main image and top row of swatches are in viewport. After customers have selected paint swatches, how do we make it clear they need to scroll to see their selected paints. Can we show some \u2018trending paint theme\u2019 at the bottom of the page for inspiration that could be applied to the image. Risks &amp; Qyestions Customers could apply trim paint to walls or vice versa (filters may help to mitigate this but do we have any other controls?)-yes the trim paint and wall paint label( Homebase dark grey to stand out)Filters for kitchen\/bathroom<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages\/3481"}],"collection":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/comments?post=3481"}],"version-history":[{"count":385,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages\/3481\/revisions"}],"predecessor-version":[{"id":5302,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages\/3481\/revisions\/5302"}],"wp:attachment":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/media?parent=3481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}