{"id":2979,"date":"2023-12-07T20:32:11","date_gmt":"2023-12-07T20:32:11","guid":{"rendered":"https:\/\/alexandraiugadesigns.com\/?page_id=2979"},"modified":"2024-02-05T08:30:27","modified_gmt":"2024-02-05T08:30:27","slug":"category-pdp-pages","status":"publish","type":"page","link":"https:\/\/alexandraiugadesigns.com\/index.php\/category-pdp-pages\/","title":{"rendered":"Category &#038; PDP Pages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2979\" class=\"elementor elementor-2979\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4051a924 elementor-section-height-min-height elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tp-parallax-no wpr-equal-height-no\" data-id=\"4051a924\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;tp_sticky_sec_effect_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a7c72b9\" data-id=\"1a7c72b9\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-755bae4d elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tp-parallax-no wpr-equal-height-no elementor-invisible\" data-id=\"755bae4d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;tp_sticky_sec_effect_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f887f28\" data-id=\"4f887f28\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a6a70b envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"54a6a70b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UX-UI &amp; Brand refresh<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f123b77\" data-id=\"6f123b77\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4f5bf4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c4f5bf4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-681a345b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"681a345b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Category pages<br \/>&amp; PDP pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b4669f elementor-widget elementor-widget-text-editor\" data-id=\"27b4669f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since joining Homebase I have worked on many positive changes &amp; modernisation across the entire website. Below I will show a few examples.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e8dd74 elementor-tablet-align-left elementor-align-left elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"16e8dd74\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover bellow<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-aos=\"\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-743ae28c\" data-id=\"743ae28c\" data-element_type=\"column\" data-settings=\"{&quot;tp_sticky_col_effect_enable&quot;:false}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22799ec8 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"22799ec8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1061\" height=\"652\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/scenario-2-100-scaled-e1701981430310.jpg\" class=\"attachment-full size-full wp-image-2983\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/scenario-2-100-scaled-e1701981430310.jpg 1061w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/scenario-2-100-scaled-e1701981430310-300x184.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/scenario-2-100-scaled-e1701981430310-1024x629.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/scenario-2-100-scaled-e1701981430310-768x472.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/scenario-2-100-scaled-e1701981430310-600x369.jpg 600w\" sizes=\"(max-width: 1061px) 100vw, 1061px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-52734263 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"52734263\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8995e09 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8995e09\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-18e1059b elementor-widget elementor-widget-image-gallery\" data-id=\"18e1059b\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"18e1059b\" data-elementor-lightbox-title=\"wardrope pdp\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3NywidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL3dhcmRyb3BlLXBkcC0yLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIxOGUxMDU5YiJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-scaled.jpg'><img decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrope-pdp-2-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c30471b elementor-widget elementor-widget-heading\" data-id=\"3c30471b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PDP-Image creative showing the inside<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-841d5fe elementor-widget elementor-widget-text-editor\" data-id=\"841d5fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Need: <\/strong>To show the inside \u00a0&amp; inside colour of the wardrobe on a PDP and a Lister page. Design needs to work for both.<\/p><p><strong>Challenges:<\/strong> Limiting space, small image, be aware of the Heart icons on the top right corner of the image and the left and right arrows on the PDP page. Text &amp; visual in general has to be visible &amp; readable both on the Lister page and PDP.<\/p><p><strong>Solution:<\/strong> Graphic image showing both the wardrobe and the inside with the right notes on it making it very clear what it is presenting without overcomplicating it.<\/p><p>Design made based on the problems explained above.<\/p><p><strong>Result<\/strong> 7% more sales as the shopping journey is much easier &amp; customer friendly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e39b4b4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2e39b4b4\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-319f38e1 elementor-widget elementor-widget-image-gallery\" data-id=\"319f38e1\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"319f38e1\" data-elementor-lightbox-title=\"wardrobe lister page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MywidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3dhcmRyb2JlLWxpc3Rlci1wYWdlLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIzMTlmMzhlMSJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-scaled.jpg'><img decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/wardrobe-lister-page-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e1d055 elementor-widget elementor-widget-heading\" data-id=\"79e1d055\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wardrobe Lister Pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e400bc1 elementor-widget elementor-widget-text-editor\" data-id=\"2e400bc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Need:<\/strong> To show the inside \u00a0&amp; inside colour of the wardrobe on a Lister page.<\/p><p><strong>Problem:<\/strong> Limiting space, small image, be aware of the Heart icons on the top right corner of the image and the left and right arrows on the PDP page.<\/p><p><strong>Solution:<\/strong> Graphic image showing both the wardrobe and the inside with the right notes on it making it very clear what it is presenting without overcomplicating it.<\/p><p>Design made based on the problems explained above.<\/p><p><strong>Result<\/strong> 7% more sales as the shopping journey is much easier &amp; customer friendly<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41983f0c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"41983f0c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-247d981d elementor-widget elementor-widget-image-gallery\" data-id=\"247d981d\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"247d981d\" data-elementor-lightbox-title=\"wardrobe pdp icons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3NSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL3dhcmRyb2JlLXBkcC1pY29ucy0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIyNDdkOTgxZCJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1460\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-300x171.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-1024x584.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-768x438.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-1536x876.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-2048x1168.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/wardrobe-pdp-icons-1-600x342.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366853b5 elementor-widget elementor-widget-heading\" data-id=\"366853b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wardrobe features icons<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b06e156 elementor-widget elementor-widget-text-editor\" data-id=\"2b06e156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective:<\/strong> To effectively communicate the unique features of the wardrobe in a visually engaging manner, distinguishing it from competitors.<\/p><p><strong>Approach:<\/strong> Utilize flat design principles and intuitive icons to ensure easy comprehension for users. Maintain prominent brand visibility to prevent any ambiguity.<\/p><p><strong>Challenges<\/strong>: Intuitive icons, be aware of the space (arrows left right, magnifying glass icon, readable text).<\/p><p><strong>Result:<\/strong> By employing these strategies, the wardrobe&#8217;s distinctive attributes are showcased clearly and attractively, enhancing user understanding and brand recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66bee068 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"66bee068\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-2b0bbe9c elementor-widget elementor-widget-image-gallery\" data-id=\"2b0bbe9c\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2b0bbe9c\" data-elementor-lightbox-title=\"flooring pdp icons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI2MiwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2Zsb29yaW5nLXBkcC1pY29ucy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMmIwYmJlOWMifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/flooring-pdp-icons-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aec37b2 elementor-widget elementor-widget-heading\" data-id=\"6aec37b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flooring features icons<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373917dd elementor-widget elementor-widget-text-editor\" data-id=\"373917dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective:<\/strong> To effectively communicate the unique features of the flooring in a visually engaging manner, distinguishing it from competitors.<\/p><p><strong>Approach:<\/strong> Utilize flat design principles and intuitive icons to ensure easy comprehension for users. Maintain prominent brand visibility to prevent any ambiguity.<\/p><p><strong>Challenges:<\/strong> Intuitive icons, be aware of the space (arrows left right, magnifying glass icon, readable text).<\/p><p><strong>Result:<\/strong> By employing these strategies, the flooring&#8217;s distinctive attributes are showcased clearly and attractively, enhancing user understanding and brand recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ad211a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1ad211a\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a5c14c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0a5c14c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-c402b21 elementor-widget elementor-widget-image-gallery\" data-id=\"c402b21\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-5' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c402b21\" data-elementor-lightbox-title=\"hompeage-our latest deals-popular categs\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA0MSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL2hvbXBlYWdlLW91ci1sYXRlc3QtZGVhbHMtcG9wdWxhci1jYXRlZ3Mtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6ImM0MDJiMjEifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/01\/hompeage-our-latest-deals-popular-categs-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f2f04b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9f2f04b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182be68 elementor-widget elementor-widget-heading\" data-id=\"182be68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest Deals &amp; Popular categories-Homepage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9dfe7 elementor-widget elementor-widget-text-editor\" data-id=\"5a9dfe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the context of redesigning Homebase&#8217;s homepage, the concept of minimalism and user-centric design takes center stage. I aimed to strategically integrate key deals and categories into the layout while prioritizing seamless user navigation.<\/p><p>By carefully selecting and featuring essential categories like &#8220;NEW products&#8221; and seasonal offerings such as &#8220;Winter Essentials&#8221; and &#8220;Christmas,&#8221; I ensured easy access and relevance for users. Moreover, with Homebase boasting a vast array of categories, streamlining to 12 primary ones on the homepage while offering additional options in the menu optimizes user experience.<\/p><p>This approach not only maximizes space efficiency but also enhances user engagement by aligning with their shopping preferences and flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a518a3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6a518a3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-c37c5a2 elementor-widget elementor-widget-image-gallery\" data-id=\"c37c5a2\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-6' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c37c5a2\" data-elementor-lightbox-title=\"kitchen ranges section\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI1OSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2tpdGNoZW4tcmFuZ2VzLXNlY3Rpb24tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6ImMzN2M1YTIifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/kitchen-ranges-section-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70976e8 elementor-widget elementor-widget-heading\" data-id=\"70976e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traditional Kitchen Ranges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db492c elementor-widget elementor-widget-text-editor\" data-id=\"5db492c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In optimizing the user experience for the kitchen page, I proposed a solution tailored to Homebase&#8217;s diverse range of kitchen types and their extensive selection of ranges. By prominently featuring representative images alongside clear and compelling calls-to-action (CTAs) on both the Traditional and Modern pages, customers are provided with an intuitive pathway to select their preferred kitchen style. This approach streamlines the decision-making process, enhancing user engagement and satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e2586 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"65e2586\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-9317115 elementor-widget elementor-widget-image-gallery\" data-id=\"9317115\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-7' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9317115\" data-elementor-lightbox-title=\"view all deals\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI1NywidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL3ZpZXctYWxsLWRlYWxzLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI5MzE3MTE1In0%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/view-all-deals-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5eac7f elementor-widget elementor-widget-heading\" data-id=\"f5eac7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lister Page -View Deals top section<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1027aac elementor-widget elementor-widget-text-editor\" data-id=\"1027aac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective:<\/strong> To incorporate a deals section on the webpage without overwhelming the layout with excessive content, ensuring a seamless user experience.<\/p><p><strong>Approach:<\/strong> Implemented simple text CTAs leading to respective categories, strategically positioned at the top of the Lister page for immediate visibility without disrupting user navigation.<\/p><p><strong>Result:<\/strong> The minimalist text CTAs effectively highlight deals while maintaining a clean layout, enabling users to explore categories seamlessly from the outset of their journey.<\/p><p>Other page elements I worked on: Filter section, heart element, product labels (clearance etc)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b39f5c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1b39f5c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-70c0c99 elementor-widget elementor-widget-image-gallery\" data-id=\"70c0c99\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-8' class='gallery galleryid-2979 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"70c0c99\" data-elementor-lightbox-title=\"folded couch pdp\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3MSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2ZvbGRlZC1jb3VjaC1wZHAtMS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNzBjMGM5OSJ9\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-scaled.jpg 2560w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1-600x377.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c0700 elementor-widget elementor-widget-heading\" data-id=\"74c0700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sofa features visual-PDP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2146f elementor-widget elementor-widget-text-editor\" data-id=\"cd2146f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objective: To visually present Homebase&#8217;s new flat-packed couch, including dimensions and delivery information, in a manner that aligns with the brand&#8217;s aesthetic and ensures ease of understanding.<\/p><p>Approach: Created a graphic visual showcasing the couch with clear dimensions and incorporated delivery details (3 days) while adhering to Homebase&#8217;s brand guidelines to maintain consistency.<\/p><p>Result: The visually appealing graphic effectively communicates the features of the new couch, including dimensions and delivery information, in a way that resonates with the brand identity and is easily comprehensible for customers. Therefore more sofa&#8217;s have been sold.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fea3feb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"fea3feb\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3b5661 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f3b5661\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-88b2a66 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"88b2a66\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-0c91f7c elementor-widget elementor-widget-image-gallery\" data-id=\"0c91f7c\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-9' class='gallery galleryid-2979 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0c91f7c\" data-elementor-lightbox-title=\"bathroom lights page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI1NSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2JhdGhyb29tLWxpZ2h0cy1wYWdlLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIwYzkxZjdjIn0%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"483\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-768x483.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/bathroom-lights-page-600x377.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e317c1 elementor-widget elementor-widget-heading\" data-id=\"4e317c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bathroom lights placement guide<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35942b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a35942b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-81c2bf8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"81c2bf8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-3a6293f elementor-widget elementor-widget-image-gallery\" data-id=\"3a6293f\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-10' class='gallery galleryid-2979 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3a6293f\" data-elementor-lightbox-title=\"folded couch pdp\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI2MSwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2ZvbGRlZC1jb3VjaC1wZHAtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjNhNjI5M2YifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"483\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-768x483.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/folded-couch-pdp-600x377.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f73e1 elementor-widget elementor-widget-heading\" data-id=\"e1f73e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Flat packed couch guide &amp; measurements<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6723779 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6723779\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-c8177cf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c8177cf\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-tpimgallery=\"{&quot;icon&quot;:&quot;&quot;}\" class=\"elementor-element elementor-element-713dafa elementor-widget elementor-widget-image-gallery\" data-id=\"713dafa\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-11' class='gallery galleryid-2979 gallery-columns-1 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"713dafa\" data-elementor-lightbox-title=\"hirestation page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI2MCwidXJsIjoiaHR0cHM6XC9cL2FsZXhhbmRyYWl1Z2FkZXNpZ25zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL2hpcmVzdGF0aW9uLXBhZ2Utc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjcxM2RhZmEifQ%3D%3D\" href='https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"483\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-768x483.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-768x483.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-300x189.jpg 300w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-1024x644.jpg 1024w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-1536x965.jpg 1536w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-2048x1287.jpg 2048w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/hirestation-page-600x377.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ad21a elementor-widget elementor-widget-heading\" data-id=\"45ad21a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hirestation page on the Homepage website<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c4332 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"99c4332\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22cac31 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"22cac31\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-956b55b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"956b55b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281c7c6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"281c7c6\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-a3e8ba9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a3e8ba9\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760f14c elementor-widget elementor-widget-image\" data-id=\"760f14c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/pdp-category-pages-main-image-n3.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41a9131 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"41a9131\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23e78b4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"23e78b4\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-68969ed e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"68969ed\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db6c57 elementor-widget elementor-widget-heading\" data-id=\"0db6c57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PDP page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb21ba1 elementor-widget elementor-widget-heading\" data-id=\"cb21ba1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">scenario B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f31d7 elementor-widget elementor-widget-text-editor\" data-id=\"58f31d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many customer images uploaded<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a43f60 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0a43f60\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-10b6fbd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"10b6fbd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e91bccb elementor-widget elementor-widget-embedpress_pdf\" data-id=\"e91bccb\" data-element_type=\"widget\" data-widget_type=\"embedpress_pdf.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"embedpress-document-embed ep-doc-40cfc82f7ad558159473bf1700edb237 ose-document emebedpress-unit-px \" data-thememode=\"default\" data-customcolor=\"\" data-toolbar=\"yes\" data-toolbar-position=\"top\" data-open=\"no\" data-presentation-mode=\"yes\" data-download=\"yes\" data-copy=\"yes\" data-add-image=\"yes\" data-rotate=\"yes\" data-details=\"yes\" data-id=\"embedpress-pdf-e91bccb\" data-selection-tool=\"0\" data-scrolling=\"0\" data-spreads=\"-1\" style=\" max-width:100%; display: inline-block\">\n\n        \n                <div >\n\n                    <div id=\"ep-elementor-content-e91bccb\" class=\"ep-elementor-content  ep-fixed-width   ep-content-protection-disabled\">\n                        <div id=\"e91bccb\" class=\"ep-embed-content-wraper\">\n                            <div><iframe title=\"homebase pdp page 2\" class=\"embedpress-embed-document-pdf embedpress-pdf-e91bccb\" style=\"width: 1000px!important;height: 600px;; max-width:100%; display: inline-block\" src=\"https:\/\/alexandraiugadesigns.com\/wp-admin\/admin-ajax.php?action=get_viewer&#038;file=https%3A%2F%2Falexandraiugadesigns.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fhomebase-pdp-page-2.pdf&#038;scrolling=0&#038;selection_tool=0&#038;spreads=-1#key=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&#038;zoom=auto\" class=\"embedpress-embed-document-pdf embedpress-pdf-e91bccb\" data-emid=\"embedpress-pdf-e91bccb\" data-embed-type=\"PDF\" frameborder=\"0\"><\/iframe><p class=\"embedpress-el-powered\">Powered By EmbedPress<\/p><\/div>                        <\/div>\n\n                    <\/div>\n\n\n                   \n                <\/div>\n            \n    <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30c7124 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"30c7124\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95f9264 elementor-widget elementor-widget-spacer\" data-id=\"95f9264\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e871bdf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e871bdf\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a800238 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a800238\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-205a10d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"205a10d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57894b6 elementor-widget elementor-widget-embedpress_pdf\" data-id=\"57894b6\" data-element_type=\"widget\" data-widget_type=\"embedpress_pdf.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"embedpress-document-embed ep-doc-1ec7836af5c31ba15303be9c81b2e40c ose-document emebedpress-unit-px \" data-thememode=\"default\" data-customcolor=\"\" data-toolbar=\"yes\" data-toolbar-position=\"top\" data-open=\"no\" data-presentation-mode=\"yes\" data-download=\"yes\" data-copy=\"yes\" data-add-image=\"yes\" data-rotate=\"yes\" data-details=\"yes\" data-id=\"embedpress-pdf-57894b6\" data-selection-tool=\"0\" data-scrolling=\"0\" data-spreads=\"-1\" style=\" max-width:100%; display: inline-block\">\n\n        \n                <div >\n\n                    <div id=\"ep-elementor-content-57894b6\" class=\"ep-elementor-content  ep-fixed-width   ep-content-protection-disabled\">\n                        <div id=\"57894b6\" class=\"ep-embed-content-wraper\">\n                            <div><iframe title=\"homebase pdp page\" class=\"embedpress-embed-document-pdf embedpress-pdf-57894b6\" style=\"width: 846px!important;height: 600px;; max-width:100%; display: inline-block\" src=\"https:\/\/alexandraiugadesigns.com\/wp-admin\/admin-ajax.php?action=get_viewer&#038;file=https%3A%2F%2Falexandraiugadesigns.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fhomebase-pdp-page.pdf&#038;scrolling=0&#038;selection_tool=0&#038;spreads=-1#key=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&#038;zoom=auto\" class=\"embedpress-embed-document-pdf embedpress-pdf-57894b6\" data-emid=\"embedpress-pdf-57894b6\" data-embed-type=\"PDF\" frameborder=\"0\"><\/iframe><p class=\"embedpress-el-powered\">Powered By EmbedPress<\/p><\/div>                        <\/div>\n\n                    <\/div>\n\n\n                   \n                <\/div>\n            \n    <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8474570 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8474570\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2ca064d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2ca064d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cc205 elementor-widget elementor-widget-heading\" data-id=\"50cc205\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PDP page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6aab69 elementor-widget elementor-widget-heading\" data-id=\"a6aab69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">scenario A<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8d1d8 elementor-widget elementor-widget-text-editor\" data-id=\"bd8d1d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No customer images uploaded<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eab6cf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6eab6cf\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b376b43 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b376b43\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f852cc9 elementor-widget elementor-widget-image\" data-id=\"f852cc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2023\/12\/pdp-category-pages-main-image-n3.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dad7cd8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"dad7cd8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfd722 elementor-widget elementor-widget-spacer\" data-id=\"6cfd722\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e55d862 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e55d862\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ccfb96 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5ccfb96\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-71f2ab2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"71f2ab2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b326584 elementor-widget elementor-widget-heading\" data-id=\"b326584\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile size<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174fdec elementor-widget elementor-widget-text-editor\" data-id=\"174fdec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Main points to go here<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6088f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"aa6088f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-a012e70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a012e70\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d893013 elementor-widget elementor-widget-heading\" data-id=\"d893013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desktop size<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad1b44 elementor-widget elementor-widget-text-editor\" data-id=\"8ad1b44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Main points to go here<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b45d727 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b45d727\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0221434 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0221434\" data-element_type=\"container\" 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class=\"elementor-element elementor-element-a5d3587 elementor-widget elementor-widget-image\" data-id=\"a5d3587\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"2560\" src=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-scaled.jpg\" class=\"attachment-full size-full wp-image-4088\" alt=\"\" srcset=\"https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-scaled.jpg 1079w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-126x300.jpg 126w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-432x1024.jpg 432w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-768x1822.jpg 768w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-647x1536.jpg 647w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-863x2048.jpg 863w, https:\/\/alexandraiugadesigns.com\/wp-content\/uploads\/2024\/02\/Artboard-2@2x-100-600x1424.jpg 600w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UX-UI &#038; Brand refresh Category pages&#038; PDP pages Since joining Homebase I have worked on many positive changes &amp; modernisation across the entire website. Below I will show a few examples. Discover bellow PDP-Image creative showing the inside Need: To show the inside \u00a0&amp; inside colour of the wardrobe on a PDP and a Lister page. Design needs to work for both. Challenges: Limiting space, small image, be aware of the Heart icons on the top right corner of the image and the left and right arrows on the PDP page. Text &amp; visual in general has to be visible &amp; readable both on the Lister page and PDP. Solution: Graphic image showing both the wardrobe and the inside with the right notes on it making it very clear what it is presenting without overcomplicating it. Design made based on the problems explained above. Result 7% more sales as the shopping journey is much easier &amp; customer friendly. Wardrobe Lister Pages Need: To show the inside \u00a0&amp; inside colour of the wardrobe on a Lister page. Problem: Limiting space, small image, be aware of the Heart icons on the top right corner of the image and the left and right arrows on the PDP page. Solution: Graphic image showing both the wardrobe and the inside with the right notes on it making it very clear what it is presenting without overcomplicating it. Design made based on the problems explained above. Result 7% more sales as the shopping journey is much easier &amp; customer friendly Wardrobe features icons Objective: To effectively communicate the unique features of the wardrobe in a visually engaging manner, distinguishing it from competitors. Approach: Utilize flat design principles and intuitive icons to ensure easy comprehension for users. Maintain prominent brand visibility to prevent any ambiguity. Challenges: Intuitive icons, be aware of the space (arrows left right, magnifying glass icon, readable text). Result: By employing these strategies, the wardrobe&#8217;s distinctive attributes are showcased clearly and attractively, enhancing user understanding and brand recognition. Flooring features icons Objective: To effectively communicate the unique features of the flooring in a visually engaging manner, distinguishing it from competitors. Approach: Utilize flat design principles and intuitive icons to ensure easy comprehension for users. Maintain prominent brand visibility to prevent any ambiguity. Challenges: Intuitive icons, be aware of the space (arrows left right, magnifying glass icon, readable text). Result: By employing these strategies, the flooring&#8217;s distinctive attributes are showcased clearly and attractively, enhancing user understanding and brand recognition. Latest Deals &#038; Popular categories-Homepage In the context of redesigning Homebase&#8217;s homepage, the concept of minimalism and user-centric design takes center stage. I aimed to strategically integrate key deals and categories into the layout while prioritizing seamless user navigation. By carefully selecting and featuring essential categories like &#8220;NEW products&#8221; and seasonal offerings such as &#8220;Winter Essentials&#8221; and &#8220;Christmas,&#8221; I ensured easy access and relevance for users. Moreover, with Homebase boasting a vast array of categories, streamlining to 12 primary ones on the homepage while offering additional options in the menu optimizes user experience. This approach not only maximizes space efficiency but also enhances user engagement by aligning with their shopping preferences and flow. Traditional Kitchen Ranges In optimizing the user experience for the kitchen page, I proposed a solution tailored to Homebase&#8217;s diverse range of kitchen types and their extensive selection of ranges. By prominently featuring representative images alongside clear and compelling calls-to-action (CTAs) on both the Traditional and Modern pages, customers are provided with an intuitive pathway to select their preferred kitchen style. This approach streamlines the decision-making process, enhancing user engagement and satisfaction. Lister Page -View Deals top section Objective: To incorporate a deals section on the webpage without overwhelming the layout with excessive content, ensuring a seamless user experience. Approach: Implemented simple text CTAs leading to respective categories, strategically positioned at the top of the Lister page for immediate visibility without disrupting user navigation. Result: The minimalist text CTAs effectively highlight deals while maintaining a clean layout, enabling users to explore categories seamlessly from the outset of their journey. Other page elements I worked on: Filter section, heart element, product labels (clearance etc) Sofa features visual-PDP Objective: To visually present Homebase&#8217;s new flat-packed couch, including dimensions and delivery information, in a manner that aligns with the brand&#8217;s aesthetic and ensures ease of understanding. Approach: Created a graphic visual showcasing the couch with clear dimensions and incorporated delivery details (3 days) while adhering to Homebase&#8217;s brand guidelines to maintain consistency. Result: The visually appealing graphic effectively communicates the features of the new couch, including dimensions and delivery information, in a way that resonates with the brand identity and is easily comprehensible for customers. Therefore more sofa&#8217;s have been sold. Bathroom lights placement guide Flat packed couch guide &#038; measurements Hirestation page on the Homepage website PDP page scenario B Many customer images uploaded Powered By EmbedPress Powered By EmbedPress PDP page scenario A No customer images uploaded Mobile size Main points to go here Desktop size Main points to go here Powered By EmbedPress Powered By EmbedPress<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages\/2979"}],"collection":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/comments?post=2979"}],"version-history":[{"count":68,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages\/2979\/revisions"}],"predecessor-version":[{"id":4332,"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/pages\/2979\/revisions\/4332"}],"wp:attachment":[{"href":"https:\/\/alexandraiugadesigns.com\/index.php\/wp-json\/wp\/v2\/media?parent=2979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}