Darkness Collection

This collection approaches the Medusa/ snake theme with a more dark and flat style. As main colours I will use black and gold. Which will give the products an even more luxurious feel. By being a different collection I can approach a different style while keeping the brand consistend.

By keeping the same subject ( snake & Medusa) and using the Logo, fonts, tone, goals/views on my products I keep a consistency of the brand. From the start I knew that with this collection I will have besides a normal make-up palette, a mini palette as inspired by KYLIE Cosmetics.

It also gives people the option to chose a more cheaper palette while having some of the best colours in one little good for travelling palette. I wold have a lipstick and bronzer as well and promotional posters for the make-up that can be achieved with my products.

Brand consistency is the pattern of expression that affects what people think about your company. The more consistent your messaging, the more consistent your branding — whether via words, design, offerings or perspective. Your brand should build awareness and develop trust and loyalty with customers.

1. Research

Therefore my first step after decided the style, atmosphere and colours I was going to use, was researching. Like always, I would create a mood board on Pinterest and get inspired from there. The images on the left represent what I mainly used for inspirations.

Overall I was looking for very simple styles with a big contrast between the gold/yellow and black background and with a celestial element if possible. The composition with the hand is was what gave me the idea of using a witches hand which holds snakes as based on more research Witches were considered using snakes for their magic rituals. And therefore I had the connection I needed for me to take the next step in creating my sketches. I also considered adding roses once again but I decided that there would be too many elements fighting each other. I also loved how most of the drawings gave me such an ancient feel. Although I am not going exactly for ancient, but rather just prestigious, graphic look, it did inspire me.

2. Sketches

In order to start the digital development I had to sketch a couple of ideas in order to decide on a best one and to make sure what I have in mind looks good overall on paper.

Showcasing examples of Medusa/ snake inspired make-up that can be done using these palettes:

Elements used and edited in Photoshop

I made the form desired using the pen tool, making it look as a background, in order for me to later delete it using the Background eraser in Photoshop, which later I added in the composition. I chose this form as it looks more dynamic and interesting. The background was carefully chosen as I wanted a black snake just like the pattern I used in my products which I edited and also took out any existing text that was before on it.

The make-up presented was once again very carefully selected. As I wanted to present different snake/ Medusa inspired make-up that show a lot of imagination, dark feeling, prestigious feel, while respecting the theme.

3.Design Journey

Make-up Palette

My first designed element for this collection was the main palette. This dictated the style of the collection. As a style for this collection I am using flat lines/colours and adding celestial circular forms as a background element. The background is very dark as I used the colour black for it. The strong contrast between the light yellow( as a correspondent to the gold) and the dark background is giving a very dark yet charming look. The gold used on the sides of the palettes and packaging add to that luxury feel.

The Software used were Clip Studio for the illustration, Adobe Illustrator for the fonts layout and adding glitter pattern to the title, and Adobe Photoshop for the 3D look of the palette and presentation.

Development of the Palette layout

Palette design

Insight of creating the snake frame

Bellow you can notice how I developed my first snake frame. First I used a different palette,that I did not use in the end, as it was more square rather then  rectangular. As you can see I had to create each snake using the Pen Tool , give it a gradient, volume, eyes and place them in a harmonious way.

Final design chosen and why

Therefore here are my final design choices. As always I chose to go with more simple options as in this case I believe that less is more. At a quick look it does’t look like it took days to develop but it actually did as I had to create each snake, give it gradients, anther layer underneath for volume, making sure the “light” hits in the right place in order for the frame to look more real. Following that I also had to crop circles for the “eyes” of the snake as always small details like that make a difference. I also added a gold thin frame at the end of the snakes as they would come attached to that as it makes more sense rather than attaching each snake on the black frame.

I also added golden frames around the eye-shadow which was my favourite option as it just looks elegant without making the palette look too busy. A similar technique was used by Kylie cosmetics as explained in more detail in the main page from the original palette. Developing the illustration and design of the front of palette took around two weeks to make as I had to undertake other university assignments, work and internship work. Later on I changed the logo as you saw before on on the layout development section. And then creating the palette in different angles took around a week. The packaging was developed in a few hours as I just  had to think and prepare the construction, it did not require me to design anything different.

Presentation options:

For these presentation posters I wanted to “play”with the gold and gold snakes but at first I couldn’t find anything that looked professional. I did really like the golden snake with blue dots that I had to Photoshop individually and change their colour to purple in order to go with the colour from the palette which has a purple title. I also really liked the black background with gold dust that also slightly made me think about the galaxy and celestial elements I also added in the background of my illustration. I did struggle to find the right position and colours for the text as the background was either really dark or light for the snake/gold in contrast with the background so the text couldn’t be readable enough. In  the end the last two presented below were my favourites as they look the most professional and with a good layout of the elements in the composition without making it too busy. 

Favorites:

Bronze Mini Palette

I came up with the idea of a mini palette version when I was inspired by another collection from Kylie’s Kris collection. 

The idea behind this palette is that the collection offers a mini option which is very good for traveling because of its size and it is also a more affordable option, having just the main colours available on the main palette in a smaller size. It is called The Bronze palette because the colours chosen offer a more bronzed & natural look. As it is a mini version of the main palette it of course has the design choices of the main palette such as the snake frame modified according to the mirror size, the gold frame around the eye-shadows, the packaging is mostly the same but the layout was created according to the main palette packaging. 

I chose to add the logo on the frame as because of the bigger size I had place to put it and it served as a reminder of the brand. The  reason why this frame is a little bigger is because it makes the mirror more safe for travelling without the risk of breaking so easy.

Kylie’s Kris collection uses once again a different style for the illustration and has a quote of her mother’s instead of the classic mirror. But a consistent element in this collection are the fonts used, the existence of her logo on the box’s packaging, the classic layout of eye-shadows and form used.

Research

For my research I searched different popular make-up brands that created mini palettes in some of their collections and I was happy to see that many do have that. Huda Beauty and Kylie have mini palettes available for many of their collections, in many different styles and eye-shadow forms and so on. 

If you take a closer look at the palettes that inspired me you can see for example how Kylie’s mini palettes have such a different look compared to one another yet still being part of the same company as it has elements well known to the brand for example:

-For the STORMI collection which was dedicated to her newborn daughter  does not have not even  the name KYLIE which is the brand’s signature as a design choice over its products, but instead they did use the exact same font used in the KYLIE logo, in  a big size which is again quite common for the brand and it does have the 9 squares with round corners which is again quite common used on the newest colections.

Kylie’s diary is quite unique for me as it is one of the few collections that did not use the specific font for the name. But overall the palette is quite unusual compared to her collections which have a very classy and simple/clean look, as it has two blushes on the sides as well.Even so, it is still considered part of the brand because of the specific 9 colors alignment  and the presence of Kylie’s name on the palette even if it is in a different font, the star is so known that it doesn’t matter so much what font she uses. But I will admit that this specific collection might have straightened a bit far from the brand.

Huda Beauty- Well known for her preference of square forms and palettes colour that go perfect with the eye shadows it presents.

Farres- With a very unique  vitange design, pastel colours and simple product design. It managed to set itself apart from other brands because of its unique brand.

Too Faced- Popular for their unique design of the Candy Bar Palettes. It surprised the make-up industry with this new imaginative idea. Which is why I believe my snake frame idea will set me apart as well from my competition.

 

Main inspiration eye shadow form & layout

I was really inspired by the contrast between the black background and the Coppery colour of the text and sides of the package. Secondly, also the way the eye-shadow colours on the palette just complement one another.

What I loved about this palette is the Copper frame around the eye-shadows which gives this simple design a prestigious feel.

This is the main palette that inspired me straight away and gave me the idea of creating a mini palette as well. The contrast between the eye-shadow’s silver frames and the black background looks amazing, modern and makes the eye-shadows stand out.

Sketches

The following step was of course my quick sketches before I chose to develop my main idea digitally.

The first sketch represents the design on the inside with the snake frame, eye shadow layout and form (circular). Generally I would like all my palettes to have that snake medusa inspired frame as I believe it is a smart and innovative idea and I simply think it looks very beautiful. I can also say that after my research I have not seen anything similar in the make-up industry which sets my Brand apart.  

In the sketch I did not add the gold frame around the circular eye shadows because at the time I did not think about that element until I saw Kylie’s mini palette for her  mother Kris Jenner and got inspired by her silver fame around the square eye shadows which I think makes the palette look more prestigious and elegant.

My second sketch shows my raw sketches of the mini palette. Although I knew I was going to use the design from the same palette I thought about giving a try to other design ideas but I decided that my first idea was better as it made the design composition more centered considering that the composition has a square form, which was perfect for it.

The first two ideas did not seem to go with  my main palette which would have made me risk not sticking to the theme and style and therefore decided to not develop those ideas digitally.

I did like the third idea but it was maybe a bit too cosmic. I wanted more focus to be on the snake element than the celestial elements. 

Development

STEP 1

First step was looking into the simple palettes I could find online until I would find the form I would like to use. I was quite hard finding a square black mini palette with circular eye shadows but in the end I managed. Using the Transform Distort tool in Photoshop I managed to take my design created in Clip Studio (the snake and hand drawing) and Adobe Illustrator ( the celestial circular background ) and insert it on the package like it belong there from the start I also used the same tool to make my text look in the right perspective both on the palette and package. Little things like that even thought take a bit of my time, do matter in the end as they make a big professional diffeence.

STEP 2

My next step consisted in taking some of my frame from my main palette and inserting it on this square palette. Because the previous snake frame was developed for a rectangular form I had to modify it, deleting and rearranging the snakes.  Even thought it sounds easy it was quite hard to do so as each snake has another layout under it in order to give them volume so they look more real. And because I had to move them around so much until they would fit the mirror frame I would loose those little layers and I would struggle putting them back where they came from. But in the end all the effort was worth it as the frame just sets the palette apart from all the others.  It gives it a more prestigious feel and offers a consistence of the brand.

STEP 3

Second step was personalizing the palette even more. Which consisted in adding my lovely textured eye shadows with the texture of a snake skin (scales) I managed after many searches on the internet to find a very unknown brand that actually has a similar texture to what I was looking for. I cropped one example and started giving it the colours I desired using Photshop. I made 9 different ones as the palette has 9 different eye shadows with a bronze/ warm light brown and pink tones.

STEP 4

My forth step consisted in  inserting the colours on the palette and giving it a fake 3D effect by using again the Transform Distort tool and placing each of them on top of the previous eye shadow. This way I managed to make a real life looking mini palette that I am really pleased with.

Quick explanation of the design process in a more visual way

FIRST FINAL STAGE

Here I’ve completely redone the packaging in Adobe Illustrator. I chose to do it in a different angle as I wanted to show the presence of the logo on the side. Because I forgot to recheck the design on my main palette and lipstick I did not stick to the brand of the collection and left the actual box around it thinking it was alright but I did realize in the end that I do not have light orange colour in the brand colours and redone it with the right colour which is gold. Using swatches I again created my own swatch using a free golden background.

REDOING THE DISTORTION AND FINISHING THE DESIGN

Althought I was happy with my final outcome I was always bothered on why my eye shadow used to look so fluffy instead of flat and having another look at it I realized I forgot to do the reflection in the mirror. Details like that which can take time are indeed worth the effort in the end. I am now truly satisfied with the final result. The brand is consistent and the palette looks good. Re-Distorting each eye shadow colour took time but once again quality over quantity truly is important. Adding the circle frames around the eye shadows made it look so much more high class and prestigious as well as keeping the brand consistent of the collection.

Ready to print construction

Lipstick design & packaging

About

Every make-up collection usually requires a lipstick and therefore I decided to add one as well. My main struggle was finding a simple yet modern creative design solution and yet practical. As part of my survey I received that as a main answer and therefore while designing I took that into consideration.

I knew straight away that I wanted this lipstick to be gold to be suitable for the brand of the collection ad the packaging will mostly be the same as the main palette but with small changes. I wanted it to look and feel high class and prestigious, modern and yet praticle. And I am very happy about the result. In the following I will present my journey from sketch to the end result and Poster presentations for promoting the product.

Research

My research consisted in trying to find both interesting lipstick design inspiration but also popular & practical people’s choices. 

Therefore the lipsticks presented in the gallery on the left are the ones that inspired me the most. As you can see many of them use gold as this is what I intended to use for my lipstick as well in order to keep the brand of the collection consistent. And they have a mix between simple and practical and very interesting ones. I wanted something in between such as the last two presented which served as the main inspirations.

Main inspiration was the Huda Beauty lipstick that can be  found on the bottom right corner of the gallery as it looks so modern with the combination between a square simple base and a round outer lipstick tube for the lipstick. And Tory Burch which is the second to last lipstick as the gold design makes the item look so prestigious. I am not necessarily a fan of those lines but it did serve for inspiration for one of the lipstick I sketched but used winding/ waved lines instead as it would slightly mimic the body of snakes.

Sketches

For sketches I tried various designs that would look both elegant and be very practicle. I even considered adding a frame on the side but I realized that it wouldn’t go with my brand as all my mirrors have a snake frame and on such a small canvas it just would not work. I also considered adding my logo on top of the lipstick as you can see in the forth lipstick but I chose to not use that as well because it just does not seem important and it would maybe be too much as I intended to put the logo on the lipstick metal anyway. It would also disappear after the lipstick would be used around 3 times and therefore it is not worth the effort which is why I assume many companies don’t really use that as well. Simply not practical.

Development

My first idea consisted in having a more common lipstick model which would have both a gold and black background.

This was inspired by the more general form of lipsticks that I presented above.

This was my presentation for my first lipstick idea. I wanted from the start to have the logo on the lipstick as part of the design. I added a lipstick smudge mark in the background as it is very used for lipstick presentations in the  make-up industry.

My second developed idea was also my favorite one as it looked more luxurious and more modern and interesting yet still practicable. I believe at first I was too focused on practicability and didn’t allow myself enough freedom. But now I am genuinely happy with this result inspired from the HUDA BEAUTY and Tory Burch as explained before. 

Here I tried to see if there is a way I could use the second logo I created as a symbol for the company but I did not particularly like this result.

I really liked this one but from the poll posted online people preferred the more simple option instead.

The favourite option for people and one of my favourites. The reason why I posted  a poll online was because I felt stuck in choosing a favourite and this made things clear.

Final product

This is the final product created. I chose to give it an overall gold look as it looks more luxurious and made sure the logo of the company was present while making it part of the design.

I am very satisfied with the end result. It is practical yet creative at the same time. It does not look cheap or boring, yet quite modern and high class which is what I was going for. It does keep the brand consistent as the metal used it gold, the presence of the logo and the snake pattern on the lipstick itself. A detail which I am very happy with as it changes the way it looks making it look more interesting even more on brand with that subtle snake element.

Packaging design

On my final stage of developing the lipstick’s packaging design that you can see in the last image presented above I need to mention the Software used and for what. I used Illustrator to create the forms and to give the background colours. Following that I saved my design developed in Clip Studio as a PNG (which as a transparent background) so I can only put the design I need on the black background, Foolowing that again using the Pen tool and Swatch tool I gave a gold colour to certain extremities. I did not want to ruin the dark elegant style with too much gold design and therefore I decided that less is more and only applied it to center extremities that can be located as a thin line at the bottom of the lipstick when standing up going around it. And when opening the lipstick I thought those little touches of gold at the extremtities make the costumer feel like it is holding a luxury item as those little touches are very carefully placed for bringing a more subtle style to the packaging design. I also have small areas of gold patterns on the other products from this collection as well and therefore it makes it look like as a hole, keeping the brand consistent and giving it a classy luxury feel. Which I am satisfied with personally.

Poster Ideas

My first favourite is the poster presented bellow as it has all the elements I wanted to use such as the golden snake, lipstick mark, the lipsticks and title. It doesn’t look too busy in my opinion and the existence of the snake ensures even more of the brand the items belong to. The title is positioned to the left instead of the middle as the snake pattern background element was too strong for it and it was not easy to read.

This is my second favourite option for the poster. It is a more classic composition as you can see in the make-up industry. It is very clean and modern which I really enjoy.  Although it does not have a snake in the background I believe that just the existence of the items and logo is enough as many companies do that when presenting their products. Once again less is more.

Other poster ideas I did not go with in the end

These are two other options I created. Although they might look decent I did not stop there. I wanted something that looked professional.

Conclusion

Therefore, as a conclusion I believe I have developed enough products on brand and with a high quality and effort, for this to be considered a finished collection. All my make-up products were developed while maintaining the brand consistent by using the same colours, snake frame, snake design, Gold touches for a prestigious feel, dark feeling to the collection, presence of my logo on all the products and use of fonts specific to the brand. 

Overall I am satisfied with my work on this collection as well. I have developed both my illustration skills and design skills more and gained more experience within designing 3D looking products using Adobe Photoshop. I have more knowledge in the design elements used in the make-up industry and managed to develop a collection I am very proud of. I just wished I had more time to develop maybe a second perfume I could have used for this collection. But sadly it  did not happen in the end as taking time to redo certain products took away from my time ( for example the mini palette).

I hope you enjoyed my design journey and final designs 

Items from the collection

Promotional poster showing what amazing Medusa/ snake inspired make-up can people do with these palettes:

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